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Big picture strategy : the six choices that will transform your business /
Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands. Big Picture Strategy shows readers how limiting and focusing...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newark :
John Wiley & Sons, Incorporated,
2021.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Your strategy, your choices
- Four go-to-market strategies
- Brands
- The business category
- Bodies: the customer focus
- Customer beliefs
- Behaviors: designing brand customer experiences
- Benchmarks: learning from our work.