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Big picture strategy : the six choices that will transform your business /
Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands. Big Picture Strategy shows readers how limiting and focusing...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newark :
John Wiley & Sons, Incorporated,
2021.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 001 | EBOOKCENTRAL_on1265461476 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
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| 040 | |a EBLCP |b eng |e rda |c EBLCP |d YDX |d OCLCO |d N$T |d OCLCF |d XII |d OCLCO |d OCLCQ |d OCLCO | ||
| 020 | |a 1119712076 |q electronic book | ||
| 020 | |a 9781119712077 |q (electronic bk.) | ||
| 035 | |a (OCoLC)1265461476 | ||
| 050 | 4 | |a HD30.28 |b .D37 2021 | |
| 082 | 0 | 4 | |a 658.4012 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Dapena-Barón, Marta, |e author. | |
| 245 | 1 | 0 | |a Big picture strategy : |b the six choices that will transform your business / |c Marta Dapena-Barón. |
| 260 | |a Newark : |b John Wiley & Sons, Incorporated, |c 2021. | ||
| 300 | |a 1 online resource (267 p.) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Your strategy, your choices -- Four go-to-market strategies -- Brands -- The business category -- Bodies: the customer focus -- Customer beliefs -- Behaviors: designing brand customer experiences -- Benchmarks: learning from our work. | |
| 520 | |a Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands. Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth. Strategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: The critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it The four strategies companies use to launch and grow brands successfully How to use strategy-integrated metrics to promote continuous learning in organizations How to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues Unlike many of its competitors, Big Picture Strategy does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Business planning. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Decision making. | |
| 650 | 2 | |a Decision Making | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 6 | |a Prise de décision. | |
| 650 | 7 | |a decision making. |2 aat | |
| 650 | 7 | |a Business planning |2 fast | |
| 650 | 7 | |a Decision making |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Dapena-Baron, Marta |t Big Picture Strategy |d Newark : John Wiley & Sons, Incorporated,c2021 |z 9781119712060 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6712458 |z Texto completo |
| 938 | |a YBP Library Services |b YANK |n 302419836 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6712458 | ||
| 938 | |a EBSCOhost |b EBSC |n 3017843 | ||
| 994 | |a 92 |b IZTAP | ||