Multiply Your Business Value Through Brand and AI

This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It ca...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Narayan, Rajan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Business Expert Press, 2021.
Colección:Issn Ser.
Temas:
Artificial intelligence.
Marketing.
Branding (Marketing)
Artificial Intelligence
Marketing
Intelligence artificielle.
Stratégie de marque.
artificial intelligence.
marketing.
branding.
Artificial intelligence
Business
Business & Economics
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Halftitle
  • Title
  • Copyright
  • Dedication
  • Description
  • Contents
  • Preface
  • Acknowledgments
  • Chapter 1: Current Situation
  • Chapter 2: Brand, a Guarantee of Value
  • Chapter 3: An Introduction to AI
  • Chapter 4: The Caveats of Using AI
  • Chapter 5: Using AI to Identify and Get Insights About Customers
  • Chapter 6: AI and Brand Development
  • Chapter 7: AI and Creativity
  • Chapter 8: AI in Customer Engagement
  • Chapter 9: Improving the Customer's Brand Experience Using AI
  • Chapter 10: The Balance Sheet
  • Chapter 11: The Future Landscape
  • Chapter 12: Starting the Process
  • Bibliography
  • About the Author
  • Index
  • Adpage
  • Backcover.

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