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Multiply Your Business Value Through Brand and AI
This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It ca...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Business Expert Press,
2021.
|
| Colección: | Issn Ser.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mu 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_on1261367237 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 210724s2021 nyu o ||| 0 eng d | ||
| 040 | |a EBLCP |b eng |c EBLCP |d UKAHL |d N$T |d OCLCO |d OCLCF |d OCLCO |d OCLCQ |d ESU |d OCLCO |d SFB |d OCLCL | ||
| 020 | |a 1637421087 | ||
| 020 | |a 9781637421086 |q (electronic bk.) | ||
| 029 | 1 | |a AU@ |b 000073249258 | |
| 035 | |a (OCoLC)1261367237 | ||
| 050 | 4 | |a HF5415.1255 | |
| 082 | 0 | 4 | |a 658.827 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Narayan, Rajan. | |
| 245 | 1 | 0 | |a Multiply Your Business Value Through Brand and AI |h [electronic resource]. |
| 260 | |a New York : |b Business Expert Press, |c 2021. | ||
| 300 | |a 1 online resource (202 p.). | ||
| 490 | 1 | |a Issn Ser. | |
| 500 | |a Description based upon print version of record. | ||
| 520 | |a This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It can be used as a textbook in courses on brand management and as a supplemental text in marketing management courses. It is especially relevant today, where many enterprises are being founded by non-marketing professionals. | ||
| 505 | 0 | |a Cover -- Halftitle -- Title -- Copyright -- Dedication -- Description -- Contents -- Preface -- Acknowledgments -- Chapter 1: Current Situation -- Chapter 2: Brand, a Guarantee of Value -- Chapter 3: An Introduction to AI -- Chapter 4: The Caveats of Using AI -- Chapter 5: Using AI to Identify and Get Insights About Customers -- Chapter 6: AI and Brand Development -- Chapter 7: AI and Creativity -- Chapter 8: AI in Customer Engagement -- Chapter 9: Improving the Customer's Brand Experience Using AI -- Chapter 10: The Balance Sheet -- Chapter 11: The Future Landscape -- Chapter 12: Starting the Process -- Bibliography -- About the Author -- Index -- Adpage -- Backcover. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Artificial intelligence. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 2 | |a Artificial Intelligence | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Intelligence artificielle. | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a artificial intelligence. |2 aat | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Artificial intelligence |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 653 | |a Business | ||
| 653 | |a Business & Economics | ||
| 758 | |i has work: |a Multiply Your Business Value Through Brand and AI (Text) |1 https://id.oclc.org/worldcat/entity/E39PD3BdXHgrWwGxMqDj7pJTkC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Narayan, Rajan |t Multiply Your Business Value Through Brand and AI |d New York : Business Expert Press,c2021 |z 9781637421079 |
| 830 | 0 | |a Issn Ser. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6679897 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH39022787 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6679897 | ||
| 938 | |a EBSCOhost |b EBSC |n 2969621 | ||
| 994 | |a 92 |b IZTAP | ||