Multiply Your Business Value Through Brand and AI

This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It ca...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Narayan, Rajan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Business Expert Press, 2021.
Colección:Issn Ser.
Temas:
Artificial intelligence.
Marketing.
Branding (Marketing)
Artificial Intelligence
Marketing
Intelligence artificielle.
Stratégie de marque.
artificial intelligence.
marketing.
branding.
Artificial intelligence
Business
Business & Economics
Acceso en línea:Texto completo
Descripción
Sumario:This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It can be used as a textbook in courses on brand management and as a supplemental text in marketing management courses. It is especially relevant today, where many enterprises are being founded by non-marketing professionals.
Notas:Description based upon print version of record.
Descripción Física:1 online resource (202 p.).
ISBN:1637421087
9781637421086

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