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Multiply Your Business Value Through Brand and AI
This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It ca...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Business Expert Press,
2021.
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| Colección: | Issn Ser.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It can be used as a textbook in courses on brand management and as a supplemental text in marketing management courses. It is especially relevant today, where many enterprises are being founded by non-marketing professionals. |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (202 p.). |
| ISBN: | 1637421087 9781637421086 |