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Consumer Brand Relationships
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, West Yorkshire :
Emerald Publishing Limited,
2021.
|
| Colección: | Journal of Product and Brand Management Ser.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover
- Guest editorial
- Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences
- Role of brand attachment in customers' evaluation of service failure
- Brand hate: a multidimensional construct
- Love becomes hate? or love is blind?Moderating effects of brand love upon consumers' retaliation towards brand failure
- Exploring the antecedents and outcomes of destination brand love
- Beyond lurking and posting: segmenting the members of a brand community on the basis of engagement, attitudes and identification
- Is brand love materialistic?
- What to say and what to do: the determinants of corporate hypocrisy and its negative consequences for the customer-brand relationship
- "Fight or flight": coping responses to brand hate