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00000cam a2200000Mu 4500 |
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EBOOKCENTRAL_on1261366512 |
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OCoLC |
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20240329122006.0 |
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m o d |
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cr ||||||||||| |
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210724s2021 xx o ||| 0 eng d |
| 040 |
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|a EBLCP
|b eng
|c EBLCP
|d YDX
|d EBLCP
|d REDDC
|d OCLCF
|d UKAHL
|d OCLCQ
|d OCLCO
|d OCLCL
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| 019 |
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|a 1261303247
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| 020 |
|
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|a 9781801177474
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| 020 |
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|a 1801177473
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| 029 |
1 |
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|a AU@
|b 000072391638
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| 035 |
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|a (OCoLC)1261366512
|z (OCoLC)1261303247
|
| 050 |
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4 |
|a HF5415.3
|b .C667 2021
|
| 082 |
0 |
4 |
|a 658.8343
|2 23
|
| 049 |
|
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|a UAMI
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| 100 |
1 |
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|a Guzman, Francisco.
|
| 245 |
1 |
0 |
|a Consumer Brand Relationships
|h [electronic resource].
|
| 260 |
|
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|a Bradford, West Yorkshire :
|b Emerald Publishing Limited,
|c 2021.
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| 300 |
|
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|a 1 online resource (161 p.).
|
| 490 |
1 |
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|a Journal of Product and Brand Management Ser. ;
|v v.3
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| 500 |
|
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|a Description based upon print version of record.
|
| 505 |
0 |
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|a Cover -- Guest editorial -- Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences -- Role of brand attachment in customers' evaluation of service failure -- Brand hate: a multidimensional construct -- Love becomes hate? or love is blind?Moderating effects of brand love upon consumers' retaliation towards brand failure -- Exploring the antecedents and outcomes of destination brand love -- Beyond lurking and posting: segmenting the members of a brand community on the basis of engagement, attitudes and identification
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| 505 |
8 |
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|a Is brand love materialistic? -- What to say and what to do: the determinants of corporate hypocrisy and its negative consequences for the customer-brand relationship -- "Fight or flight": coping responses to brand hate
|
| 590 |
|
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
| 650 |
|
0 |
|a Brand choice.
|
| 650 |
|
6 |
|a Marques de commerce
|x Choix.
|
| 650 |
|
7 |
|a Brand choice
|2 fast
|
| 700 |
1 |
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|a Veloutsou, Cleopatra.
|
| 758 |
|
|
|i has work:
|a Consumer brand relationships (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCYM6pRPpVTgH9vGWG9jmmH
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Guzman, Francisco
|t Consumer Brand Relationships
|d Bradford, West Yorkshire : Emerald Publishing Limited,c2021
|
| 830 |
|
0 |
|a Journal of Product and Brand Management Ser.
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6680470
|z Texto completo
|
| 938 |
|
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|a Askews and Holts Library Services
|b ASKH
|n AH40804223
|
| 938 |
|
|
|a ProQuest Ebook Central
|b EBLB
|n EBL6680470
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 17552261
|
| 994 |
|
|
|a 92
|b IZTAP
|
