Winning a billion consumers : a disruptive approach for success in India /

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A disruptive approach to successfully create and capture the "undiminished" potential of a billion plus consumer market.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Joshi, Atul (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi, India : Sage, 2016.
Temas:
Management > India.
Customer relations > India.
Strategic planning > India.
Social responsibility of business > India.
Success in business > India.
Gestion > Inde.
Planification stratégique > Inde.
Entreprises > Responsabilité sociale > Inde.
Succès dans les affaires > Inde.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer relations
Management
Social responsibility of business
Strategic planning
Success in business
India
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents ; Foreword ; Preface ; Acknowledgments ; PART I THE LAST MILEA STRATEGIC DIFFERENTIATOR; 1 Winning in a BillionConsumer Market; 2 Cracking the Da Vinci Code; PART II REVITALIZING THELAST MILETOOLS AND FRAMEWORKS; 3 The Five Knots of the Last Mile; 4 Sextant Arcs of Turbonators; 5 The Revenue Turbine ; PART III DELIVERING THELAST MILEMISSION CRITICAL(S); 6 Zero Calorie Value Chains; 7 Customer Capital in the Times of the MillennialGeneration ; 8 Man and Machine, NotMan or Machine; 9 Swarm Intelligence:The Execution Supremacy ; 10 Epilogue ; Index ; About the Author

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