Branding & AI : leveraging technology to generate brand revenue /

The book discusses the intrinsic value of what branding is and the vital role that artificial intelligence (AI) can play in businesses' present and future success. The necessity to create noteworthy strategies and maintain consistency in the growth of brands is credited to adapting to the dynam...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Aggarwal, Chahat (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Business Expert Press, LLC, 2021.
Edición:First edition.
Colección:Marketing collection.
Temas:
Branding (Marketing)
Qualitative research.
Quantitative research.
Stratégie de marque.
Recherche qualitative.
Recherche quantitative.
branding.
Qualitative research
Quantitative research
Marketing strategy.
Case studies.
Branding and marketing.
Artificial intelligence tools.
Increase revenue.
Business growth and principles.
Amazon case study.
Worksheet and templates.
None of voice.
Brand personality.
Mission and vision.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Chapter 1. Branding 101
  • Chapter 2. Brand awareness
  • Chapter 3. Brand to business
  • Chapter 4. Brand ROI
  • Chapter 5. Brand process
  • Chapter 6. Brand champions
  • Chapter 7. Guilty brands
  • Chapter 8. Affecting perception
  • Chapter 9. Personal brand
  • Chapter 10. Artificial intelligence
  • Chapter 11. Artificial behavior
  • Chapter 12. AI limitations
  • Chapter 13. AI versus humans
  • Chapter 14. Future of AI.

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