Branding & AI : leveraging technology to generate brand revenue /

The book discusses the intrinsic value of what branding is and the vital role that artificial intelligence (AI) can play in businesses' present and future success. The necessity to create noteworthy strategies and maintain consistency in the growth of brands is credited to adapting to the dynam...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Aggarwal, Chahat (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Business Expert Press, LLC, 2021.
Edición:First edition.
Colección:Marketing collection.
Temas:
Branding (Marketing)
Qualitative research.
Quantitative research.
Stratégie de marque.
Recherche qualitative.
Recherche quantitative.
branding.
Qualitative research
Quantitative research
Marketing strategy.
Case studies.
Branding and marketing.
Artificial intelligence tools.
Increase revenue.
Business growth and principles.
Amazon case study.
Worksheet and templates.
None of voice.
Brand personality.
Mission and vision.
Acceso en línea:Texto completo
Descripción
Sumario:The book discusses the intrinsic value of what branding is and the vital role that artificial intelligence (AI) can play in businesses' present and future success. The necessity to create noteworthy strategies and maintain consistency in the growth of brands is credited to adapting to the dynamic market deeply influenced by ever-growing technology. Brand awareness is a significant element in the success of businesses in highly competitive and saturated environments. It describes how branding on an organizational and personal level is directly proportional to profit and return on investment, along with how one can measure it. To elaborate, case studies of successful and unsuccessful marketing strategies of big brands have been dissected to showcase the impact of brand perception. The book further transgresses into the role of AI in branding, which can help companies achieve their highest goals through targeted marketing with the help of unbiased information gathered by machine intelligence. It also points out the limitations of AI and the factors to note while relying on machine versus human capabilities. The future of AI appears to be evidently intertwined with marketing initiatives, and the sectors most likely to be impacted have been described in detail.
Descripción Física:1 online resource (xxiii, 199 pages) : illustrations (some color).
Bibliografía:Includes bibliographical references (page [187]) and index.
ISBN:9781637420812
1637420811
ISSN:2169-3986

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