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Extended Reality in Practice 100+ Amazing Ways Virtual, Augmented and Mixed Reality Are Changing Business and Society.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newark :
John Wiley & Sons, Incorporated,
2021.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright Page
- Contents
- Introduction
- Why Xr Is a Trend on the Rise
- Why This Book, and Why Now?
- In the pandemic, our lives moved further online
- Work, as we know it, may never be the same
- Evolving relationships with customers
- A "perfect storm" of technology
- Introducing the Extended Reality Spectrum
- The Incredible (And Very Real) Possibilities of XR
- Key Takeaways
- Endnote
- Chapter 1 What Is Extended Reality?
- A Word About XR Definitions
- Remember, XR is a spectrum
- XR technology is constantly evolving
- Augmented Reality: The Most Accessible of the XR Technologies
- What is AR?
- How does AR work?
- Stepping into a More Immersive Environment with Virtual Reality
- What is VR?
- How does VR work? The super-quick version
- Merging the Real and Digital Worlds with Mixed (Hybrid) Reality
- What is MR?
- How does MR work?
- Where Is XR Technology Heading?
- Key Takeaways
- Endnotes
- Chapter 2 The Amazing Evolution of XR: A Brief History
- Tracing the XR Timeline
- The 1800s: A critical discovery
- The early 1900s: Forecasting the future of VR
- The 1950s, 1960s and 1970s: The first VR and AR experiences
- The 1980s, 1990s and 2000s: Gaming adopts VR
- 2010 to 2020: XR technologies gain momentum
- Rapid Evolutions in XR Hardware
- VR equipment
- AR apps and glasses
- Other types of XR displays
- An Evolution Fueled By Other Tech Trends
- Key Takeaways
- Chapter 3 Challenges with XR
- Legal and Moral Concerns
- Can a virtual act be a crime?
- Murky moral practices
- Access for the few, not the many?
- Privacy and Security Concerns
- Taking the term "personal data" to a new level
- It's in your eyes
- The risk of identity hacking
- Health Concerns
- Introducing the VR hangover
- Post-VR sadness
- Cyber-addiction
- The Need for Responsible XR
- Key Takeaways
- Endnotes
- Chapter 4 XR in Everyday Life and Business
- XR in Everyday Life
- AR apps are everywhere
- Social media heads in a more immersive direction
- Improving the dating experience
- Bringing news, history and world issues to life
- And, finally, some other examples from everyday life
- XR in the Workplace
- Enhancing various recruitment processes
- Making data analysis easier and more immersive
- Improving virtual meetings
- Transitioning to virtual trade shows
- Key Takeaways
- Endnotes
- Chapter 5 Customer Engagement and Retail
- Giving Customers More Immersive Experiences
- Foot Locker
- Burger King
- Red Bull
- LEGO
- Mercedes-Benz
- One Aldwych Hotel
- Miller Lite
- Bombay Sapphire
- Living Wine Labels app
- Bringing Products to Life in Greater Detail
- Apple
- Asos
- Gap
- Sotheby's and virtual house tours
- Christie's
- Home Depot
- Ikea
- Target
- Wayfair
- Amazon
- Toyota
- A New Age of "Try Before You Buy"
- InkHunter
- Skin Motion Soundwave Tattoos