The Chinese e-Merging Market Digital China and Its Social Media Landscape.

This book is designed to work as a step-by-step guide to the online marketplace environment in China. It provides a detailed overview of the Chinese online market and proposes different strategies available to foreign companies. It contains practical advice, the latest data and relevant links for fu...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Krokou, Danai
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Business Expert Press, 2021.
Edición:2nd ed.
Temas:
Electronic commerce > China.
Commerce électronique > Chine.
Electronic commerce
China
Business
Business & Economics
Acceso en línea:Texto completo

MARC

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245 1 4 |a The Chinese e-Merging Market  |h [electronic resource] :  |b Digital China and Its Social Media Landscape. 
250 |a 2nd ed. 
260 |a New York :  |b Business Expert Press,  |c 2021. 
300 |a 1 online resource (244 p.) 
500 |a Description based upon print version of record. 
520 |a This book is designed to work as a step-by-step guide to the online marketplace environment in China. It provides a detailed overview of the Chinese online market and proposes different strategies available to foreign companies. It contains practical advice, the latest data and relevant links for further reference that Western SMEs, investors, and entrepreneurs can use to establish their online presence in China. 
505 0 |a Cover -- Half-Title -- Title -- Copyright -- Dedication -- Description -- Contents -- Introduction -- China's E-Tail Revolution: Why China and Why SellOnline -- Online Consumer Behavior in China -- What Do They Value Most? -- How to Market Your Products and Services Online -- The Big Two: We Chat andSina Weibo -- How to Market on WeChat -- How to Market on Weibo -- Tik Tok: A Newcomer -- The Taobao Phenomenon: Can You Beat the Giant? -- How to Sell Online -- Alternative Solutions -- Payment Methods -- Digital Laws and Regulations in China -- Key Strategies for Different Company Types -- Managing Practical Challenges -- The Future of E-Commerce and Technology in China -- The Future of Chinese Retail -- Post-pandemic China and the 5G Battle -- China Going Global -- Final Thoughts and Recommendations -- 2020 Digital China in Numbers -- Useful Links &amp -- References -- Bibliography -- About the Author -- Index -- Adpage -- Backcover. 
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653 |a Business & Economics 
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856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6562655  |z Texto completo 
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994 |a 92  |b IZTAP 

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