Tabla de Contenidos:
  • Intro
  • Title Page
  • Copyright Page
  • Table of Contents
  • Introduction
  • About This Book
  • Foolish Assumptions
  • Icons Used in This Book
  • Beyond the Book
  • Where to Go from Here
  • Part 1 Understanding LinkedIn Basics
  • Chapter 1 Looking into LinkedIn
  • Understanding Your New Contact Management and Networking Toolkit
  • Keeping track of your contacts
  • Understanding the different degrees of network connections
  • Discovering What You Can Do with LinkedIn
  • Building your brand and profile
  • Looking for a job now or later
  • Finding out all kinds of valuable information
  • Expanding your network
  • Navigating LinkedIn
  • Touring the top navigation bar
  • Looking at the Settings & Privacy page
  • Understanding LinkedIn Costs and Benefits
  • Weighing free versus paid accounts
  • Comparing the paid accounts
  • Upgrading to a premium account
  • Chapter 2 Signing Up and Creating Your Account
  • Joining LinkedIn
  • Joining with an invitation
  • Joining without an invitation
  • Completing the sign-up process
  • Building Your Network
  • Chapter 3 Completing Your Profile
  • Adding a Summary and Basic Information
  • Updating the basic information sections
  • Writing your summary first
  • Completing Your Summary
  • Adding More Profile Sections
  • Adding a Position
  • Reporting Your Education
  • Setting Your Profile URL and Public View
  • Part 2 Finding Others and Getting Connected
  • Chapter 4 Discovering and Building Your Network
  • Searching Your First-Degree Connections
  • Searching the LinkedIn Network
  • Starting with basic search options
  • Advanced searching with filters
  • Performing advanced searches
  • Saving searches for future use
  • Chapter 5 Growing Your Network
  • Building a Meaningful Network
  • Importing Contacts into LinkedIn
  • Importing a contacts list from your email system
  • Checking for members
  • Finding classmates
  • Using the People You May Know feature
  • Browsing your connections' networks
  • Sending Connection Requests
  • Sending requests to existing members
  • Understanding why you shouldn't use canned invitations
  • Sending requests to nonmembers
  • Communicating the value of joining LinkedIn
  • Removing people from your network
  • Accepting (or Gracefully Declining) Invitations
  • Chapter 6 Managing Messages and InMail
  • Using InMail versus Using LinkedIn Messages
  • Understanding LinkedIn messages
  • Understanding your inbox
  • Getting to know InMail
  • Sending InMail
  • Managing Invitations
  • Tracking sent invitations
  • Tracking received invitations
  • Setting Up an Introduction
  • Planning your approach to each person
  • Sending an introduction request message
  • Managing Introduction Requests
  • Accepting requests and forwarding the introduction
  • Gracefully declining requests
  • Chapter 7 Interacting with and Endorsing Your Network
  • Interacting with Your Network
  • Creating a status update to stay connected
  • Interacting with status updates