The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing /

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"This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success--regardless of where their marketing organization is in the process. The book is also a call to action for marketing leaders to confront and decide how they will...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Venkatesan, Rajkumar (Autor), Lecinski, Jim (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2021]
Temas:
Artificial intelligence > Marketing applications.
Intelligence artificielle > Applications en marketing.
BUSINESS & ECONOMICS / Marketing / General.
Artificial intelligence > Marketing applications
Acceso en línea:Texto completo

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