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The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing /
"This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success--regardless of where their marketing organization is in the process. The book is also a call to action for marketing leaders to confront and decide how they will...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Stanford, California :
Stanford Business Books, an imprint of Stanford University Press,
[2021]
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| Temas: | |
| Acceso en línea: | Texto completo |