Cargando…
Rhetoric, Inc. Ford's Filmmaking and the Rise of Corporatism.
In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theater...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
University Park :
Penn State University Press,
2021.
|
| Colección: | RSA series in transdisciplinary rhetoric.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mu 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_on1240583142 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 210306s2021 xx o ||| 0 eng d | ||
| 040 | |a EBLCP |b eng |c EBLCP |d OCLCO |d DEGRU |d OCLCO |d OCLCF |d N$T |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 020 | |a 027108829X | ||
| 020 | |a 9780271088297 |q (electronic bk.) | ||
| 029 | 1 | |a AU@ |b 000069299071 | |
| 035 | |a (OCoLC)1240583142 | ||
| 050 | 4 | |a HD9710.U54 |b F637 2020eb | |
| 082 | 0 | 4 | |a 070.1/8 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Johnson, Timothy. | |
| 245 | 1 | 0 | |a Rhetoric, Inc. |h [electronic resource] : |b Ford's Filmmaking and the Rise of Corporatism. |
| 260 | |a University Park : |b Penn State University Press, |c 2021. | ||
| 300 | |a 1 online resource (241 p.). | ||
| 490 | 1 | |a RSA Series in Transdisciplinary Rhetoric ; |v v.15 | |
| 500 | |a Description based upon print version of record. | ||
| 505 | 0 | |a Intro -- COVER Front -- Copyright Page -- Table of Contents -- Acknowledgments -- Introduction -- Notes to Introduction -- Chapter 1: Spreading the Industrial Aesthetic in Ford's Educational Films -- Notes to Chapter 1 -- Chapter 2: Ford's Montage Films and the "Rhetorical Economy -- Notes to Chapter 2 -- Chapter 3: Ford's Cinematic Production of Economic Space -- Notes to Chapter 3 -- Chapter 4: Spectacle and Spectatorship in Ford's World's Fair Films -- Notes to Chapter 4 -- Chapter 5: War, Industrial Globalization, and the Managerial Gaze -- Notes to Chapter 5 -- Notes -- Bibliography | |
| 500 | |a Index. | ||
| 520 | |a In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theaters across the country. By 1961, it is estimated that the company's movies had captured an audience of sixty-four million people.This study of Ford's corporate film program traces its growth and rise in prominence in corporate America. Drawing on nearly three hundred hours of material produced between 1914 and 1954, Timothy Johnson chronicles the history of Ford's filmmaking campaign and analyzes selected films, visual and narrative techniques, and genres. He shows how what began as a narrow educational initiative grew into a global marketing strategy that presented a vision not just of Ford or corporate culture but of American life more broadly. In these films, Johnson uncovers a powerful rhetoric that Ford used to influence American labor, corporate style, production practices, road building, suburbanization, and consumer culture. The company's early and continued success led other corporations to adopt similar programs.Persuasive and thoroughly researched, Rhetoric, Inc. documents the role that imagery and messaging played in the formation of the modern American corporation and provides a glimpse into the cultural turn to the economy as a source of entertainment, value, and meaning. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Automobile industry and trade |x Social aspects |z United States |x History. | |
| 650 | 0 | |a Corporate state |z United States |x History. | |
| 650 | 0 | |a Industrial films |x Social aspects |z United States |x History. | |
| 650 | 0 | |a Rhetoric |x Economic aspects |z United States |x History. | |
| 650 | 6 | |a Automobiles |x Industrie et commerce |x Aspect social |z États-Unis |x Histoire. | |
| 650 | 6 | |a Corporatisme |z États-Unis |x Histoire. | |
| 650 | 6 | |a Films d'entreprise |x Aspect social |z États-Unis |x Histoire. | |
| 650 | 6 | |a Rhétorique |x Aspect économique |z États-Unis |x Histoire. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES / Rhetoric. |2 bisacsh | |
| 650 | 7 | |a Automobile industry and trade |x Social aspects |2 fast | |
| 650 | 7 | |a Corporate state |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 655 | 7 | |a History |2 fast | |
| 758 | |i has work: |a Rhetoric, Inc (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGCCxwVXYCkF6XmR7MXjRX |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Johnson, Timothy |t Rhetoric, Inc. : Ford's Filmmaking and the Rise of Corporatism |d University Park : Penn State University Press,c2021 |z 9780271087900 |
| 830 | 0 | |a RSA series in transdisciplinary rhetoric. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6507234 |z Texto completo |
| 938 | |a De Gruyter |b DEGR |n 9780271088310 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6507234 | ||
| 938 | |a EBSCOhost |b EBSC |n 2764694 | ||
| 994 | |a 92 |b IZTAP | ||