Machine learning and artificial intelligence in marketing and sales : essential reference for practitioners and data scientists /

Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Syam, Niladri (Niladri B.), 1964-, Kaul, Rajeeve (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley : Emerald Publishing, 2021.
Edición:First edition.
Temas:
Marketing > Data processing.
Selling > Data processing.
Machine learning.
Artificial intelligence.
Marketing > Informatique.
Vente > Informatique.
Apprentissage automatique.
Intelligence artificielle.
artificial intelligence.
Market research.
Business & Economics > Marketing > Research.
Artificial intelligence
Machine learning
Marketing > Data processing
Selling > Data processing
Marketing
Verkoopkunde
Kunstmatige intelligentie
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Chapter 1. Training and performance assessment
  • Chapter 2. Neural networks
  • Chapter 3. Overfitting and regulation
  • Chapter 4. Support vector machines
  • Chapter 5. Random forest, bagging and boosting of decision trees.

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