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Machine learning and artificial intelligence in marketing and sales : essential reference for practitioners and data scientists /
Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations a...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing,
2021.
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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|---|---|---|---|
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| 100 | 1 | |a Syam, Niladri |q (Niladri B.), |d 1964- | |
| 245 | 1 | 0 | |a Machine learning and artificial intelligence in marketing and sales : |b essential reference for practitioners and data scientists / |c by Niladri Syam, Rajeeve Kaul. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley : |b Emerald Publishing, |c 2021. | |
| 264 | 4 | |c ©2021 | |
| 300 | |a 1 online resource (225 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming. | ||
| 505 | 0 | |a Chapter 1. Training and performance assessment -- Chapter 2. Neural networks -- Chapter 3. Overfitting and regulation -- Chapter 4. Support vector machines -- Chapter 5. Random forest, bagging and boosting of decision trees. | |
| 588 | 0 | |a Online resource; title from digital title page (viewed on June 01, 2021). | |
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |x Data processing. | |
| 650 | 0 | |a Selling |x Data processing. | |
| 650 | 0 | |a Machine learning. | |
| 650 | 0 | |a Artificial intelligence. | |
| 650 | 6 | |a Marketing |x Informatique. | |
| 650 | 6 | |a Vente |x Informatique. | |
| 650 | 6 | |a Apprentissage automatique. | |
| 650 | 6 | |a Intelligence artificielle. | |
| 650 | 7 | |a artificial intelligence. |2 aat | |
| 650 | 7 | |a Market research. |2 bicssc | |
| 650 | 7 | |a Business & Economics |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a Artificial intelligence |2 fast | |
| 650 | 7 | |a Machine learning |2 fast | |
| 650 | 7 | |a Marketing |x Data processing |2 fast | |
| 650 | 7 | |a Selling |x Data processing |2 fast | |
| 650 | 7 | |a Marketing |2 nbdbt | |
| 650 | 7 | |a Verkoopkunde |2 nbdbt | |
| 650 | 7 | |a Kunstmatige intelligentie |2 nbdbt | |
| 700 | 1 | |a Kaul, Rajeeve, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Syam, Niladri. |t Machine Learning and Artificial Intelligence in Marketing and Sales : Essential Reference for Practitioners and Data Scientists. |d Bingley : Emerald Publishing Limited, ©2021 |z 9781800438811 |
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| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6503991 |z Texto completo |
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| 938 | |a Askews and Holts Library Services |b ASKH |n AH37796683 | ||
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