Machine learning and artificial intelligence in marketing and sales : essential reference for practitioners and data scientists /

Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations a...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Syam, Niladri (Niladri B.), 1964-, Kaul, Rajeeve (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley : Emerald Publishing, 2021.
Edición:First edition.
Temas:
Marketing > Data processing.
Selling > Data processing.
Machine learning.
Artificial intelligence.
Marketing > Informatique.
Vente > Informatique.
Apprentissage automatique.
Intelligence artificielle.
artificial intelligence.
Market research.
Business & Economics > Marketing > Research.
Artificial intelligence
Machine learning
Marketing > Data processing
Selling > Data processing
Marketing
Verkoopkunde
Kunstmatige intelligentie
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.
Descripción Física:1 online resource (225 pages)
ISBN:9781800438804
180043880X
9781800438828
1800438826

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