How people buy online : the psychology behind consumer behaviour /

A book that delves into human psychology to make sense of the world of marketing.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gupta, Seema (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi ; Thousand Oaks, California : SAGE Publications, 2021.
Temas:
Consumer behavior.
Internet marketing.
Marketing > Psychological aspects.
Consommateurs > Comportement.
Marketing sur Internet.
Marketing > Aspect psychologique.
Consumer behavior
Internet marketing
Marketing > Psychological aspects
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Chapter 1 Psychology of a Digital Consumer
  • Chapter 2 Putting Science Back in Marketing
  • Chapter 3 How to Make Someone Say Yes
  • Chapter 4 Perceived Risk
  • Chapter 5 The Art of Fascination in Marketing
  • Chapter 6 Memory and Marketing
  • Chapter 7 Perception: How Customers See You
  • Chapter 8 Emotions in Marketing
  • Chapter 9 Why Do You Buy?
  • Chapter 10 Price Is aboutPerception!
  • Chapter 11 Social Media Marketing
  • Chapter 12 Designing the Perfect Website
  • Chapter 13 Power of Persuasive Writing
  • Chapter 14 The Power of Imagery

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