How people buy online : the psychology behind consumer behaviour /

A book that delves into human psychology to make sense of the world of marketing.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gupta, Seema (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi ; Thousand Oaks, California : SAGE Publications, 2021.
Temas:
Consumer behavior.
Internet marketing.
Marketing > Psychological aspects.
Consommateurs > Comportement.
Marketing sur Internet.
Marketing > Aspect psychologique.
Consumer behavior
Internet marketing
Marketing > Psychological aspects
Acceso en línea:Texto completo

MARC

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245 1 0 |a How people buy online :  |b the psychology behind consumer behaviour /  |c Seema Gupta. 
264 1 |a New Delhi ;  |a Thousand Oaks, California :  |b SAGE Publications,  |c 2021. 
264 4 |c ©2021 
300 |a 1 online resource (285 pages) 
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505 0 |a Chapter 1 Psychology of a Digital Consumer -- Chapter 2 Putting Science Back in Marketing -- Chapter 3 How to Make Someone Say Yes -- Chapter 4 Perceived Risk -- Chapter 5 The Art of Fascination in Marketing -- Chapter 6 Memory and Marketing -- Chapter 7 Perception: How Customers See You -- Chapter 8 Emotions in Marketing -- Chapter 9 Why Do You Buy? -- Chapter 10 Price Is aboutPerception! -- Chapter 11 Social Media Marketing -- Chapter 12 Designing the Perfect Website -- Chapter 13 Power of Persuasive Writing -- Chapter 14 The Power of Imagery 
520 |a A book that delves into human psychology to make sense of the world of marketing. 
588 0 |a Online resource; title from digital title page (viewed on July 12, 2021). 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Consumer behavior. 
650 0 |a Internet marketing. 
650 0 |a Marketing  |x Psychological aspects. 
650 6 |a Consommateurs  |x Comportement. 
650 6 |a Marketing sur Internet. 
650 6 |a Marketing  |x Aspect psychologique. 
650 7 |a Consumer behavior  |2 fast 
650 7 |a Internet marketing  |2 fast 
650 7 |a Marketing  |x Psychological aspects  |2 fast 
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776 0 8 |i Print version:  |a Gupta, Seema.  |t How People Buy Online).  |d New Delhi : SAGE Publications, ©2021  |z 9789353887537 
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