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00000cam a2200000Mu 4500 |
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EBOOKCENTRAL_on1239991041 |
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OCoLC |
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20240329122006.0 |
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m o d |
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210227s2019 enk o ||| 0 fre d |
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|a EBLCP
|b eng
|c EBLCP
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|d OCLCF
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|d OCLCQ
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|a 1238089885
|a 1281713652
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|a 9781784065690
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|a 1784065692
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|a 9781784055691
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|b 000070077899
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|a (OCoLC)1239991041
|z (OCoLC)1238089885
|z (OCoLC)1281713652
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4 |
|a HF5415
|b .F755 2019
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| 082 |
0 |
4 |
|a 658.8
|2 23
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| 049 |
|
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|a UAMI
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| 100 |
1 |
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|a Frikha, Azza.
|
| 245 |
1 |
0 |
|a La Mesure en Marketing
|h [electronic resource].
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| 260 |
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|a London :
|b ISTE Editions Ltd.,
|c 2019.
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| 300 |
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|a 1 online resource (235 p.)
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| 500 |
|
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|a Description based upon print version of record.
|
| 505 |
0 |
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|a Cover -- Table des matières -- Préface -- Introduction -- Chapitre 1. Caractéristiqueset principaux types de mesure -- Chapitre 2. Standardiser ou construireune échelle de mesure -- Chapitre 3. Conception d'une échelle de mesure -- Chapitre 4. Construction d'une échelle de mesure -- Chapitre 5. Design d'une échelle de mesure -- Chapitre 6. Purification quantitatived'une échelle réflexive -- Chapitre 7. Validité d'une échelle de mesure -- Conclusion -- Glossaire -- Bibliographie -- Index
|
| 590 |
|
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
| 650 |
|
0 |
|a Marketing.
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| 650 |
|
6 |
|a Marketing.
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| 650 |
|
7 |
|a marketing.
|2 aat
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| 650 |
|
7 |
|a Marketing
|2 fast
|
| 758 |
|
|
|i has work:
|a La Mesure en Marketing (Text)
|1 https://id.oclc.org/worldcat/entity/E39PD3rDVkrKMCKYQ7QhHDwWcP
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Frikha, Azza
|t La Mesure en Marketing
|d London : ISTE Editions Ltd.,c2019
|z 9781784055691
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6482975
|z Texto completo
|
| 938 |
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|a ProQuest Ebook Central
|b EBLB
|n EBL6482975
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| 938 |
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|a YBP Library Services
|b YANK
|n 17264347
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| 994 |
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|a 92
|b IZTAP
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