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The Virtual Sales Handbook A Hands-On Approach to Engaging Customers.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kvedare, Mante
Otros Autores: Milner Nymand, Christian
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Newark : John Wiley & Sons, Incorporated, 2021.
Temas:
Acceso en línea:Texto completo

MARC

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003 OCoLC
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006 m o d
007 cr |||||||||||
008 210213s2021 xx o ||| 0 eng d
040 |a EBLCP  |b eng  |c EBLCP  |d OCLCQ  |d REDDC  |d OCLCO 
020 |a 9781119775898 
020 |a 1119775892 
035 |a (OCoLC)1237409598 
050 4 |a HF5548.32  |b .K843 2021 
082 0 4 |a 658.8/72  |q OCoLC  |2 23/eng/20230216 
049 |a UAMI 
100 1 |a Kvedare, Mante. 
245 1 4 |a The Virtual Sales Handbook  |h [electronic resource] :  |b A Hands-On Approach to Engaging Customers. 
260 |a Newark :  |b John Wiley & Sons, Incorporated,  |c 2021. 
300 |a 1 online resource (225 p.) 
500 |a Description based upon print version of record. 
505 0 |a Cover -- Title Page -- Copyright Page -- Contents -- Preface -- Introduction -- But I already had virtual meetings before Covid-19-what is new? -- Are you saying that the future of sales is fully virtual? -- How comfortable are you in virtual sales meetings? -- Tap into our expertise -- Chapter 1 Navigating the World of Virtual Sales -- A world of change -- Do the benefits of virtual selling outweigh the hassle? -- Benefits for you -- Benefits for your customers -- Benefits for your company -- Benefits for the planet -- Give me the hard facts please! -- Overcoming the barriers 
505 8 |a Chapter 2 Overcoming the Barriers to Virtual Customer Interaction -- The elephant in the virtual meeting room -- Physical barriers -- Social barriers -- Cultural barriers -- Technological barriers -- How to overcome these barriers to virtual success -- How to overcome physical barriers -- How to overcome social barriers -- How to overcome cultural barriers -- How to overcome technological barriers -- Enhance interactions using the virtual world -- Chapter 3 The Hybrid Sales Model -- Virtual sales: An opportunity for improvement -- Multiple decision makers -- Bringing in your busy expert 
505 8 |a How does your role change in a hybrid model? -- A sales meeting is not just a sales meeting -- Exploring the different virtual interactions in the sales process -- Inspiration meetings -- RFP (request for proposal) meeting -- Demo meeting -- Negotiation meeting -- Exploring different virtual interactions with your existing customers -- Business development meeting -- Joint optimisation meeting -- Value capture meeting -- Preparing for your virtual meeting -- Chapter 4 Preparing for an Effective Virtual Sales Meeting -- Why is preparation important for a virtual meeting? 
505 8 |a The static nature of virtual meetings -- The complexity of virtual meetings -- Disengagement in virtual meetings -- The paradox of preparation and improvisation -- The building blocks of virtual meeting preparation -- Defining the objective -- Preparing an agenda -- Activating the audience before the meeting -- A monologue is not a meeting -- Chapter 5 Building Engaging Virtual Sales Meeting Storylines and Presentations -- Creating impact: The key to a successful meeting -- What are the main challenges to creating impact in a virtual sales meeting? -- Body language -- Attention 
505 8 |a PowerPoint is the default -- Memory -- Connect to the participants -- The power of storytelling -- Catch attention -- How to build a strong catch -- Tips and tricks to create a good catch -- Content and conversations -- One big idea -- Use visuals -- Content and conversation -- Create understanding -- Call to action -- Chapter 6 Effective Virtual Customer Engagement -- Why is it important to engage your customers virtually? -- Why is engagement so difficult in a virtual setting? -- Accountability is key -- Engagement by design -- Building energy for effective openers -- Staging for engagement 
500 |a Open-ended versus closed questions. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Electronic commerce. 
650 6 |a Commerce électronique. 
700 1 |a Milner Nymand, Christian. 
776 0 8 |i Print version:  |a Kvedare, Mante  |t The Virtual Sales Handbook  |d Newark : John Wiley & Sons, Incorporated,c2021  |z 9781119775768 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6471485  |z Texto completo 
938 |a ProQuest Ebook Central  |b EBLB  |n EBL6471485 
994 |a 92  |b IZTAP