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The data mirage : why companies fail to actually use their data /

The data mirage: why companies fail to actually use their data is a business book for executives and leaders who want to unlock more insights from their data and make better decisions. The importance of data doesn't need an introduction or a fancy pitch deck. Data plays a critical role in helpi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Vargas Ugarte, Rubén, 1886-1975 (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Business Expert Press, 2021.
Edición:First edition.
Colección:Big data and business analytics.
Business expert press smart technology collection
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Vargas Ugarte, Rubén,  |d 1886-1975,  |e author.  |1 https://id.oclc.org/worldcat/entity/E39PBJkdkBM9vhK6Jkvdhyj9jC 
245 1 4 |a The data mirage :  |b why companies fail to actually use their data /  |c Ruben Ugarte. 
250 |a First edition. 
264 1 |a New York, NY :  |b Business Expert Press,  |c 2021. 
300 |a 1 online resource (168 pages) 
336 |a text  |2 rdacontent 
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490 1 |a Business expert press big data and smart technology collection 
500 |a Description based upon print version of record. 
504 |a Includes bibliographic references and index. 
505 0 |a Cover -- Half-Title -- Title -- Copyright -- Dedication -- Description -- Contents -- Acknowledgements -- Introduction -- Chapter 1: The Reality of Being Data Driven and Why Your Company Isn't -- Chapter 2: Designing Data Strategies for the Real World -- Chapter 3: How to Avoid Drowning in Tool Hell and Safeguarding Your Data -- Chapter 4: Driving Successful Implementations, on Budget and on Time -- Chapter 5: Creating Reports That People Actually Understand -- Chapter 6: The Last Mile: Training -- Chapter 7: Your Biggest Challenge: Actually Using the Data 
505 8 |a Chapter 8: Analyzing Your Data and Workflows -- Chapter 9: Building Experiments and Making Better Decisions -- Chapter 10: Beyond the Basics: Machine Learning, AI, and the Future -- About the Author -- Index -- Adpage -- Backcover 
520 3 |a The data mirage: why companies fail to actually use their data is a business book for executives and leaders who want to unlock more insights from their data and make better decisions. The importance of data doesn't need an introduction or a fancy pitch deck. Data plays a critical role in helping companies to better understand their users, beat out their competitors, and breakthrough their growth targets. However, despite significant investments in their data, most organizations struggle to get much value from it. According to Forrester, only 38% of senior executives and decision-makers "have a high level of confidence in their customer insights and only 33% trust the analytics they generate from their business operations." 
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650 6 |a Données volumineuses. 
650 6 |a Technologie de l'information. 
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650 7 |a Business enterprises  |2 fast 
650 7 |a Business intelligence  |2 fast 
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