The data mirage : why companies fail to actually use their data /
The data mirage: why companies fail to actually use their data is a business book for executives and leaders who want to unlock more insights from their data and make better decisions. The importance of data doesn't need an introduction or a fancy pitch deck. Data plays a critical role in helpi...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York, NY :
Business Expert Press,
2021.
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Edición: | First edition. |
Colección: | Big data and business analytics.
Business expert press smart technology collection |
Temas: | |
Acceso en línea: | Texto completo |
MARC
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001 | EBOOKCENTRAL_on1235597776 | ||
003 | OCoLC | ||
005 | 20240329122006.0 | ||
006 | m o d | ||
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008 | 210130s2021 nyua ob 001 0 eng d | ||
040 | |a EBLCP |b eng |e rda |c EBLCP |d UKAHL |d UPM |d OCLCO |d OCLCF |d N$T |d SFB |d OCLCO |d K6U |d OCLCQ |d OCLCO |d OCLCL | ||
020 | |a 9781953349538 |q (electronic bk.) | ||
020 | |a 1953349536 |q (electronic bk.) | ||
020 | |z 9781953349521 |q (paperback) | ||
020 | |z 1953349528 |q (paperback) | ||
029 | 1 | |a AU@ |b 000072106513 | |
035 | |a (OCoLC)1235597776 | ||
050 | 4 | |a HD38.7 |b .U33 2021eb | |
082 | 0 | 4 | |a 658.472 |2 23 |
049 | |a UAMI | ||
100 | 1 | |a Vargas Ugarte, Rubén, |d 1886-1975, |e author. |1 https://id.oclc.org/worldcat/entity/E39PBJkdkBM9vhK6Jkvdhyj9jC | |
245 | 1 | 4 | |a The data mirage : |b why companies fail to actually use their data / |c Ruben Ugarte. |
250 | |a First edition. | ||
264 | 1 | |a New York, NY : |b Business Expert Press, |c 2021. | |
300 | |a 1 online resource (168 pages) | ||
336 | |a text |2 rdacontent | ||
337 | |a computer |2 rdamedia | ||
338 | |a online resource |2 rdacarrier | ||
490 | 1 | |a Business Expert Press big data and business analytics collection | |
490 | 1 | |a Business expert press big data and smart technology collection | |
500 | |a Description based upon print version of record. | ||
504 | |a Includes bibliographic references and index. | ||
505 | 0 | |a Cover -- Half-Title -- Title -- Copyright -- Dedication -- Description -- Contents -- Acknowledgements -- Introduction -- Chapter 1: The Reality of Being Data Driven and Why Your Company Isn't -- Chapter 2: Designing Data Strategies for the Real World -- Chapter 3: How to Avoid Drowning in Tool Hell and Safeguarding Your Data -- Chapter 4: Driving Successful Implementations, on Budget and on Time -- Chapter 5: Creating Reports That People Actually Understand -- Chapter 6: The Last Mile: Training -- Chapter 7: Your Biggest Challenge: Actually Using the Data | |
505 | 8 | |a Chapter 8: Analyzing Your Data and Workflows -- Chapter 9: Building Experiments and Making Better Decisions -- Chapter 10: Beyond the Basics: Machine Learning, AI, and the Future -- About the Author -- Index -- Adpage -- Backcover | |
520 | 3 | |a The data mirage: why companies fail to actually use their data is a business book for executives and leaders who want to unlock more insights from their data and make better decisions. The importance of data doesn't need an introduction or a fancy pitch deck. Data plays a critical role in helping companies to better understand their users, beat out their competitors, and breakthrough their growth targets. However, despite significant investments in their data, most organizations struggle to get much value from it. According to Forrester, only 38% of senior executives and decision-makers "have a high level of confidence in their customer insights and only 33% trust the analytics they generate from their business operations." | |
590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
650 | 0 | |a Business enterprises. | |
650 | 0 | |a Big data. | |
650 | 0 | |a Business intelligence. | |
650 | 0 | |a Information technology. | |
650 | 6 | |a Entreprises. | |
650 | 6 | |a Données volumineuses. | |
650 | 6 | |a Technologie de l'information. | |
650 | 7 | |a information technology. |2 aat | |
650 | 7 | |a Big data |2 fast | |
650 | 7 | |a Business enterprises |2 fast | |
650 | 7 | |a Business intelligence |2 fast | |
650 | 7 | |a Information technology |2 fast | |
758 | |i has work: |a DATA MIRAGE (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYxg7DycQ4WDtGDdGdHfjd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
776 | 0 | 8 | |i Print version: |a Ugarte, Ruben |t The Data Mirage |d New York : Business Expert Press,c2021 |z 9781953349521 |
830 | 0 | |a Big data and business analytics. | |
830 | 0 | |a Business expert press smart technology collection | |
856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6461806 |z Texto completo |
938 | |a Askews and Holts Library Services |b ASKH |n AH38264930 | ||
938 | |a ProQuest Ebook Central |b EBLB |n EBL6461806 | ||
938 | |a EBSCOhost |b EBSC |n 2734070 | ||
994 | |a 92 |b IZTAP |