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Business Writing for Dummies
"Business writing that gets results. The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is cri...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newark :
John Wiley & Sons, Incorporated,
2021.
|
| Edición: | 3rd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Intro
- Title Page
- Copyright Page
- Table of Contents
- Introduction
- About This Book
- Foolish Assumptions
- Icons Used in This Book
- Beyond the Book
- Where to Go from Here
- Part 1 Winning with Writing
- Chapter 1 Making Writing Your Weapon for Success
- Putting Strategic Writing to Work for You
- Planning and Structuring Every Message
- Applying the Goal-Plus-Audience Strategy to More Media
- Succeeding with email, letters and business documents
- Writing to present yourself powerfully
- Writing online: From websites to blogs to tweets
- Leveraging your writing skills
- Remembering to think globally
- Chapter 2 Planning Your Message Every Time
- Adopting the Plan-Draft-Edit Principle
- Fine-Tuning Your Plan: Your Goals and Audience
- Defining your goal
- Defining your audience
- Brainstorming the best content for your purpose
- Writing to groups and strangers
- Imagining your readers
- Making People Care
- Connecting instantly with your reader
- Focusing on what's-in-it-for-me
- Persuading with benefits, not features
- Finding the concrete, limiting the abstract
- Choosing Your Written Voice: Tone
- Sound positive, never negative
- Align tone with the occasion, relationship and culture
- Writing as your authentic self
- Using Relationship-Building Techniques
- Showing active caring and respect
- Personalizing what you write
- Framing messages with "you" not "I"
- Chapter 3 Making Your Writing Work: The Basics
- Stepping into Twenty-First-Century Writing Style
- Writing to be understood
- Applying readability guidelines
- Finding the right rhythm
- Achieving a conversational tone
- Energizing Your Language
- Relying on everyday wording
- Choosing reader-friendly words
- Focusing on the real and concrete
- Finding action verbs
- Crafting comparisons to help readers
- Employing Reader-Friendly Graphic Techniques
- Building in white space
- Choosing a typeface
- Keeping colors simple
- Adding effective graphics
- Breaking space up with sidebars, boxes and lists
- Chapter 4 Self-Editing: Professional Ways to Improve Your Work
- Changing Hats: From Writer to Editor
- Choosing a way to edit
- Distancing yourself from what you write
- Reviewing the Big and Small Pictures
- Assessing content success
- Assessing your language
- Avoiding telltale up-down-up inflection
- Looking for repeat word endings
- Pruning prepositions
- Cutting all non-contributor words
- Moving from Passive to Active
- Thinking "action"
- Trimming "there is" and "there are"
- Cutting the haves and have nots
- Using the passive deliberately
- Sidestepping Jargon, Clichés and Extra Modifiers
- Reining in jargon
- Cooling the clichés
- Minimizing modifiers
- Energizing What You Write
- Chapter 5 Fixing Common Writing Problems
- Organizing Your Document
- Paragraphing for logic
- Building with subheads
- Working with transitions