Transformation of Strategic Alliances in Emerging Markets Volume I.
Transformations of Strategic Alliances in Emerging Markets: Volume I, deals with changes in strategic alliances in the complex settings of European emerging markets. It includes 40 years' worth of data in its in-depth study of the changes in education, networks, work performance, and environmen...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Otros Autores: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Bingley :
Emerald Publishing Limited,
2021.
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Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover
- Transformation of Strategic Alliances in Emerging Markets
- Transformation of Strategic Alliances in Emerging Markets, Volume I
- Copyright
- Dedication
- Table of Contents
- About the Authors
- Foreword
- Preface
- Acknowledgments
- Part I. Introduction and Foundation
- 1. Overview of the Authors' Strategic Alliance Studies
- Abstract
- The Logic behind the Book
- The Research Issues
- The Applied Method
- Why Eastern and Central Europe?
- Selection of Countries
- The Research Approach
- Development of the Theoretical Framework
- Case Study as a Research Method
- Case Selection
- Data Collection
- Validity and Reliability of the Data
- Case Presentation and Analysis
- The Theoretical Foundation of the Study
- Motives, Resources, Learning, and Performance
- The Industrial Network Approach
- Discussion and Comparison of the Cases in the Three Groups of Countries
- Alliance in the Fast-adapting Countries
- Alliances in the Medium-adapting Countries
- Alliances in the Slow-adapting Countries
- Research Findings and the Literature
- Common and Individual Motives
- Exchanges of Resources: Expected and Actual Contributions
- Learning and Network Development
- Performance and Environmental Factors
- Conclusions and Implications
- Comments on the Theoretical Framework
- Research Implications
- Updating the Literature Review from 2004 to 2020
- The Logic behind the Transformation of Strategic Alliances
- References
- 2. Alliance Transformation in Emerging Markets
- Abstract
- Introduction
- Emerging Markets
- Development Process in Emerging Markets
- Emerging Markets: European Transition Economies
- EU Membership and European Transition Economies
- AIMS and Research Questions
- Contributions
- Limitations
- Disposition
- References
- 3. Strategies in Emerging Markets
- Abstract
- Background
- The Definition of a Strategy and Emerging Economies
- Competitive Strategies in the International Market
- Market Entry Strategies in the International Market
- Methods of Entry to International Markets
- Developing Marketing Strategy
- Porter's Competitive Strategies
- Emerging Markets Strategies
- Determinants of the Degree of Standardization in Marketing Programs and Processes
- Marketing Strategy Alternatives for Eastern and Central Europe
- Reinventing Strategies for Emerging Markets
- Why Pure Strategies May Be Wrong for Transition Economy Firms
- Linking Emerging Markets Characteristics
- The Uppsala Model of Internationalization
- Summary
- References
- Part II. Theoretical and Methodological Discussion
- 4. Institutional Factors in Emerging Markets
- Abstract
- Introduction
- Political Factors
- Financial Institutions
- Government Institutions
- Laws and Regulations
- Infrastructure
- Ethical Issues
- Cultural Factors
- References
- 5. The Journey of International Strategic Alliances in Emerging Markets