Consumer Protection in E-Retailing in ASEAN

While many sectors have been badly affected by the COVID-19 pandemic, e-retailing is one of the booming sectors during this period. Actually, the e-retailing sector was already booming even before the global pandemic. Although e-retailing offers many opportunities for businesses and consumers, there...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ha, Huong
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Business Expert Press, 2021.
Colección:Issn Ser.
Temas:
ASEAN.
ASEAN
Retail trade > Southeast Asia.
Electronic commerce > Southeast Asia.
Consumer protection > Southeast Asia.
Internet marketing > Southeast Asia.
Commerce de détail > Asie du Sud-Est.
Commerce électronique > Asie du Sud-Est.
Consommateurs > Protection > Asie du Sud-Est.
Marketing sur Internet > Asie du Sud-Est.
Consumer protection
Electronic commerce
Internet marketing
Retail trade
Southeast Asia
Acceso en línea:Texto completo
Descripción
Sumario:While many sectors have been badly affected by the COVID-19 pandemic, e-retailing is one of the booming sectors during this period. Actually, the e-retailing sector was already booming even before the global pandemic. Although e-retailing offers many opportunities for businesses and consumers, there are several issues associated with e-consumer protection. This book examines how consumers are protected on the online marketplace in the context of ASEAN countries. Specifically, this project: (i) Discusses the six issues of e-consumer protection (e.g., information about transaction, product quality, privacy, security, redress, and jurisdiction); (ii) Examines the policy/governance approach adopted by different sectors to address the issues of e-consumer protection; and (iii) Proposes a multisector governance framework for e-consumer protection. Three short case studies on Lazada in Singapore, Shopee in Vietnam, and Zalora in Malaysia are also included to illustrate how well-known e-retailers protect their e-customers. Overall, this book is interdisciplinary, including research on consumer protection, governance, management, and policy/regulation. It provides sources of information and knowledge which focus on both theoretical and practical aspects of e-consumer protection in ASEAN countries. Also, the roles from different sectors are examined to produce comprehensive findings and analysis of the governance process.
Notas:Description based upon print version of record.
Descripción Física:1 online resource (166 p.).
ISBN:1953349617
9781953349613

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