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Digital Business Transformation How Established Companies Sustain Competitive Advantage from Now to Next.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newark :
John Wiley & Sons, Incorporated,
2021.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright
- Contents
- Preface
- Section 1: Now
- Chapter 1 The Death of Business as Usual
- It's All Change
- Truth, Knowledge, Vision
- Constant Beta
- Digital Assets and Liabilities
- Digital Business Transformation: Why It's More Than Just Technology
- Chapter 2 The Four Forces of Connected Change
- Customer Behaviors
- Technological Change
- Business Models
- Societal Change
- Chapter 3 What Is Slowing Down Established Businesses?: Blocks, Brakes, and Behaviors
- Top-down Decision Making
- Organizational Silos
- Legacy Technology
- Short-termism
- Talent Shortages
- Values and Culture (and Purpose)
- "Not Invented Here"
- Section 2: Next
- Chapter 4 Characteristics of a Digital Business
- The Inconvenient Truth
- Decoding What Digital Companies Do Well
- Decoding How They Do It
- Chapter 5 The Big Hairy Audacious Goals (BHAGs) of Digital Business Transformation
- The Two BHAGs of Digital Business Transformation
- Goal 1: Developing the Muscle of Continuous Change (the PS How)
- Goal 2: Building the Capability to Identify and Realize Value (SPEED)
- Chapter 6 Strategy
- Swarm Intelligence
- The Role of Strategy
- Anchor Strategy on Your Customer, Not Your Competition
- Determine "Where to Play" by Looking at Your Market Differently (the D-3 Model)
- "How to Win": View Your Transformation as a Portfolio of Moves
- Build "Your" Capabilities: The Partner Ecosystem
- Bringing Products to Market: The Elusive Product-Market Fit
- Chapter 7 Product
- Operating in Constant Beta
- The Relentless Hunt for Value
- The Inconvenient Truths of Product
- The Forces of Change in Product
- Agile, Lean, and DevOps
- Banking Case Study: Transforming Product
- Chapter 8 Experience
- Everything in Your Business Contributes to Your Customer Experience
- What Is Experience, Anyway?
- Orienting to the Customer
- Brand Is the Experience and Experience Is the Brand
- Data and Computation
- What Makes a Great Experience? LEAD (Light, Ethical, Accessible, Dataful)
- Chapter 9 Engineering
- Technology as a Cost Center to Technology as a Value-driver
- Spaghetti Tech: The Layers of Enterprise IT
- Moore's Law
- Legacy Technology
- The Impact of Product and Rise of Engineering
- Technology and Engineering
- Architecture: Cloud
- Microservices
- Ways of Working: Agile, Lean, DevOps
- Engineers
- Automation
- It's All About the Talent
- Chapter 10 Data
- Data as an Asset
- Getting Started with Data
- Utility: How Do You Get Useful Data on the Right Audience?
- Data Architecture: Is the Data in a Format and Structure That Are Accessible?
- Data Science and Artificial Intelligence
- Designing for Data: How Do You Design Your Products, Services, and Experiences to Collect Data?
- Ethics: How Does Becoming Data-led Impact Your Ethical Responsibility?
- Chapter 11 Leading a Gryphon Organization
- Learning to Think Differently