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Multimodal performance and interaction in focus groups /

"Focus group interviews have seen explosive growth in recent years. They provide evaluations of social science, educational, and marketing projects by soliciting opinions from a number of participants on a given topic. However, there is more to the focus group than soliciting mere opinions. Mov...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Gilbert, Kristin Enola (Autor), Matoesian, Gregory M. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2021]
Colección:Discourse approaches to politics, society, and culture ; v. 90.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Focus groups : a multimodal approach
  • They thought we were a hick town
  • We're doin this here now
  • Struck by speech
  • Interactional positioning
  • Poetic positioning and multimodal hypotheticals
  • When the dust cleared up
  • We have four hundred and seventy six neighborhood watches.