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20240329122006.0 |
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210102s2021 xx o ||| 0 eng d |
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|a EBLCP
|b eng
|c EBLCP
|d REDDC
|d OCLCO
|d OCLCL
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| 020 |
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|a 9781119706298
|q (hardcover)
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| 020 |
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|a 1119706297
|q (hardcover)
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|a AU@
|b 000075338060
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| 035 |
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|a (OCoLC)1228647539
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|a HD69.B7
|b .C448 2021
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| 082 |
0 |
4 |
|a 658.827
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Chevalier, Michel.
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| 245 |
1 |
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|a Luxury Brand Management in Digital and Sustainable Times
|h [electronic resource].
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| 250 |
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|a 4th ed.
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| 260 |
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|a Newark :
|b John Wiley & Sons, Incorporated,
|c 2021.
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| 300 |
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|a 1 online resource (547 p.)
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| 500 |
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|a Description based upon print version of record.
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|a Cover -- Title Page -- Copyright -- Contents -- Introduction -- Chapter 1 The Concept of Luxury -- A Problematic Definition -- Chronicle of a Semantic Evolution -- Classification of Existing Definitions -- Luxury Values -- True Luxury, Intermediate Luxury -- Luxury, Being and Appearing -- Five Sources of Legitimacy -- New Luxury -- Conclusion on the Notion of Luxury -- Chapter 2 Specificities of the Luxury Industry -- What Is So Different About the Luxury Industry? -- Financial Characteristics -- Time Frame -- The Key to Success in Luxury Goods -- The Major Operators
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|a Chapter 3A Major Luxury Sectors -- Ready-to-Wear Activities -- Perfumes and Cosmetics -- The Leather Goods Market -- Chapter 3B Major Luxury Sectors -- Wines and Spirits -- The Watch and Jewelry Market -- The World of Hotels and Hospitality -- Conclusion on the Major Luxury Sectors -- Chapter 4 The Power of the Luxury Brand -- The Value of a Brand -- The Characteristics of the Brand -- The Brand and Its Signs -- The Legal Aspects and the Defense of a Brand -- Fighting Counterfeit Activities -- Chapter 5 The Luxury Client -- Who Is the Luxury Client? -- The New Client
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| 505 |
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|a Customer Attitudes by Product Category and Nationality -- The Analysis of Clients by Nationality -- Conclusion -- Chapter 6 Brand Identity: Concepts and Analytical Semiotic Tools -- Brand Identity -- The Brand Hinge: Ethics and Aesthetics -- Brand Ethics Analytical Process: Some Practical Clues -- Brand Aesthetics Analytical Process: Some Practical Clues -- The EST-ET© Diagram -- Brand Identity Strategic and Operational Implications -- General Considerations on the Brand Identity Concept -- Other Approaches to Brand Management -- Chapter 7 Additional Brand Analytical Tools -- Brand Life Cycle
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| 505 |
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|a The Identity Prism -- The Rosewindow -- The Semiotic Square -- Semiotic Mapping -- The Narrative Scheme -- The Semionarrative Scheme -- A Few Words on Semiotics -- Chapter 8 Creation and Merchandising -- Merchandising -- Creation -- Brand Aesthetics -- Art and Brands -- Chapter 9 Communication in Digital Times -- Digital Times -- Communication -- Specificities of Digital Communication -- Not Forgetting "Traditional Communication" -- Conclusion -- Chapter 10 Managing a Global Brand -- International Distribution Systems -- Dealing with Online Operators -- Licensing Activities
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|a The Special Case of Duty-Free Operations -- The Parallel Market: Reasons and Consequences -- Chapter 11 Retail Management -- Why Is Retailing So Important Today? -- The Present Retail Situation for Luxury Brands -- Basic Retail Management Concepts -- Store Location -- Budget, Planning, and Control -- Staffing, Training, and Evaluation -- The Store as a Communication Tool -- The Challenge of the Seamless Online, Offline Process -- The Future of Luxury Retailing -- Chapter 12 Sustainability and Authenticity -- Sustainability -- Brand Authenticities -- Overall Conclusion
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| 500 |
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|a Appendix A Applying Brand Identity Analytical Tools.
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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|a Brand name products
|x Management.
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| 650 |
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6 |
|a Produits de marque
|x Gestion.
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| 700 |
1 |
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|a Mazzalovo, Gerald.
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| 758 |
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|i has work:
|a Luxury brand management (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGfrbVcPpWkWqGGxHrWjvd
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Chevalier, Michel
|t Luxury Brand Management in Digital and Sustainable Times
|d Newark : John Wiley & Sons, Incorporated,c2021
|z 9781119706281
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| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6396349
|z Texto completo
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| 938 |
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|a ProQuest Ebook Central
|b EBLB
|n EBL6396349
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| 994 |
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|a 92
|b IZTAP
|
