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Cause-Related Marketing in International Business What Works and What Doesn't? - Part 1.

Detalles Bibliográficos
Autor principal:	Riad, S. M.
Otros Autores:	Czinkota, Michael, Cadogan, John
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Bradford, West Yorkshire : Emerald Publishing Limited, 2020.
Colección:	International Marketing Review Ser.
Acceso en línea:	Texto completo

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