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Cause-Related Marketing in International Business What Works and What Doesn't? - Part 1.

Detalles Bibliográficos
Autor principal: Riad, S. M.
Otros Autores: Czinkota, Michael, Cadogan, John
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, West Yorkshire : Emerald Publishing Limited, 2020.
Colección:International Marketing Review Ser.
Acceso en línea:Texto completo

MARC

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245 1 0 |a Cause-Related Marketing in International Business  |h [electronic resource] :  |b What Works and What Doesn't? - Part 1. 
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300 |a 1 online resource (200 p.). 
490 1 |a International Marketing Review Ser. ;  |v v.4 
500 |a Description based upon print version of record. 
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700 1 |a Czinkota, Michael. 
700 1 |a Cadogan, John. 
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830 0 |a International Marketing Review Ser. 
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