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Designing research questionnaires for business and management students /
"Part of SAGE's Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N.K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis. In Designing Re...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Sage Publications Ltd,
2015.
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| Colección: | Mastering business research methods.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "Part of SAGE's Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N.K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis. In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations. Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method."--Publisher's description |
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| Descripción Física: | 1 online resource (xii, 163 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781446299760 1446299767 9781473917408 1473917409 9781473917392 1473917395 |