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Strategic Brand Management and Development Creating and Marketing Successful Brands.

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Lalaounis, Sotiris T.
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Milton : Taylor & Francis Group, 2020.
Temas:	Branding (Marketing) Brand name products > Management. Product management. Stratégie de marque. Produits de marque > Gestion. Produits commerciaux > Gestion. branding.
Acceso en línea:	Texto completo

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