Navigating Disruption Media Relations in the Digital Age.

The connection between the media and popular culture is inextricably linked. What we listen to, watch and consume influences our way of life and shapes the stories that content creators tell through mass media. With digitalisation, the ways in which storytellers reach their audience have evolved sig...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Teo, Bertrand
Formato: Electrónico eBook
Idioma:Inglés
Publicado: SG : Marshall Cavendish International (Asia) Private Limited, 2020.
Temas:
2000-2099
Mass media > 21st century.
Public relations > Singapore > 21st century.
Social media > Economic aspects > Singapore > 21st century.
Médias > 21e siècle.
Relations publiques > Singapour > 21e siècle.
Médias sociaux > Aspect économique > Singapour > 21e siècle.
Mass media
Public relations
Social media > Economic aspects
Singapore
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Intro
  • Contents
  • Fureword
  • Introduction
  • Part 1
  • C1-The Global Dominance of US Media
  • C2-The Road To Louisville, Kentucky
  • C3-Life as a TV New S producer
  • C4-CNA: From Television To Transmedia
  • Part 2
  • C5-A Portrait of Singapore's New Media Landscape
  • C6-The Impact of Digitalisation on Public Relations
  • C7-PlanninG The Digital PR Campaign
  • Part 3
  • C8-Singapore Brand Journalism: a Nation-building Model
  • C9-Corporate Storytelling and Message House Design
  • C10-Internal Communication in the Digital age
  • C11-What's Next for Public Relations Professionals?
  • EpIlogue
  • Acknowledgements
  • About the Author

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