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Navigating Disruption Media Relations in the Digital Age.

The connection between the media and popular culture is inextricably linked. What we listen to, watch and consume influences our way of life and shapes the stories that content creators tell through mass media. With digitalisation, the ways in which storytellers reach their audience have evolved sig...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Teo, Bertrand
Formato: Electrónico eBook
Idioma:Inglés
Publicado: SG : Marshall Cavendish International (Asia) Private Limited, 2020.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Teo, Bertrand. 
245 1 0 |a Navigating Disruption  |h [electronic resource] :  |b Media Relations in the Digital Age. 
260 |a SG :  |b Marshall Cavendish International (Asia) Private Limited,  |c 2020. 
300 |a 1 online resource (205 p.) 
500 |a Description based upon print version of record. 
505 0 |a Intro -- Contents -- Fureword -- Introduction -- Part 1 -- C1-The Global Dominance of US Media -- C2-The Road To Louisville, Kentucky -- C3-Life as a TV New S producer -- C4-CNA: From Television To Transmedia -- Part 2 -- C5-A Portrait of Singapore's New Media Landscape -- C6-The Impact of Digitalisation on Public Relations -- C7-PlanninG The Digital PR Campaign -- Part 3 -- C8-Singapore Brand Journalism: a Nation-building Model -- C9-Corporate Storytelling and Message House Design -- C10-Internal Communication in the Digital age -- C11-What's Next for Public Relations Professionals? 
505 8 |a EpIlogue -- Acknowledgements -- About the Author 
520 |a The connection between the media and popular culture is inextricably linked. What we listen to, watch and consume influences our way of life and shapes the stories that content creators tell through mass media. With digitalisation, the ways in which storytellers reach their audience have evolved significantly. Navigating Disruption: Media Relations in the Digital Age offers an insight into this digital evolution through the eyes of a working-level journalist. This book tells the story of the seismic shift in media operations in both US and Singapore newsrooms between 2011 and 2015, when the au. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Mass media  |y 21st century. 
650 0 |a Public relations  |z Singapore  |y 21st century. 
650 0 |a Social media  |x Economic aspects  |z Singapore  |y 21st century. 
650 6 |a Médias  |y 21e siècle. 
650 6 |a Relations publiques  |z Singapour  |y 21e siècle. 
650 6 |a Médias sociaux  |x Aspect économique  |z Singapour  |y 21e siècle. 
650 7 |a Mass media  |2 fast 
650 7 |a Public relations  |2 fast 
650 7 |a Social media  |x Economic aspects  |2 fast 
651 7 |a Singapore  |2 fast  |1 https://id.oclc.org/worldcat/entity/E39PBJpV8D6qM4JGxDqvHvtYfq 
648 7 |a 2000-2099  |2 fast 
758 |i has work:  |a Navigating Disruption (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCXwMwwJjKr3KjMRDkBDwRX  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Teo, Bertrand  |t Navigating Disruption : Media Relations in the Digital Age  |d SG : Marshall Cavendish International (Asia) Private Limited,c2020  |z 9789814893749 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6420610  |z Texto completo 
938 |a ProQuest Ebook Central  |b EBLB  |n EBL6420610 
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