Navigating Disruption Media Relations in the Digital Age.

The connection between the media and popular culture is inextricably linked. What we listen to, watch and consume influences our way of life and shapes the stories that content creators tell through mass media. With digitalisation, the ways in which storytellers reach their audience have evolved sig...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Teo, Bertrand
Formato: Electrónico eBook
Idioma:Inglés
Publicado: SG : Marshall Cavendish International (Asia) Private Limited, 2020.
Temas:
2000-2099
Mass media > 21st century.
Public relations > Singapore > 21st century.
Social media > Economic aspects > Singapore > 21st century.
Médias > 21e siècle.
Relations publiques > Singapour > 21e siècle.
Médias sociaux > Aspect économique > Singapour > 21e siècle.
Mass media
Public relations
Social media > Economic aspects
Singapore
Acceso en línea:Texto completo
Descripción
Sumario:The connection between the media and popular culture is inextricably linked. What we listen to, watch and consume influences our way of life and shapes the stories that content creators tell through mass media. With digitalisation, the ways in which storytellers reach their audience have evolved significantly. Navigating Disruption: Media Relations in the Digital Age offers an insight into this digital evolution through the eyes of a working-level journalist. This book tells the story of the seismic shift in media operations in both US and Singapore newsrooms between 2011 and 2015, when the au.
Notas:Description based upon print version of record.
Descripción Física:1 online resource (205 p.)
ISBN:9789814928120
9814928127

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