Understanding public relations : theory, culture and society /

This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and th...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Edwards, Lee (Lee M. S.) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Thousand Oaks, California : SAGE Publications Ltd., [2018]
Temas:
Public relations.
Public Relations
Relations publiques.
public relations.
Public relations
Öffentlichkeitsarbeit
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Starting points : defining socio-cultural research in public relations
  • Public relations as promotion : the production and circulation of meaning
  • Public relations, discourse and power
  • A political economy of public relations
  • Deliberative democracy and public relations
  • Public relations and the public sphere
  • Public relations and globalisation
  • Public relations as an occupational field : the professional project
  • Race and class in/and public relations
  • Feminist public relations : performativity, black feminism, postfeminism
  • Ethics, public relations and society
  • Conclusion : public relations beyond the organisation.

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