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Understanding public relations : theory, culture and society /

This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and th...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Edwards, Lee (Lee M. S.) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Thousand Oaks, California : SAGE Publications Ltd., [2018]
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Understanding public relations :  |b theory, culture and society /  |c Lee Edwards. 
264 1 |a London ;  |a Thousand Oaks, California :  |b SAGE Publications Ltd.,  |c [2018] 
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504 |a Includes bibliographical references (pages 225-270) and index. 
505 0 |a Starting points : defining socio-cultural research in public relations -- Public relations as promotion : the production and circulation of meaning --Public relations, discourse and power -- A political economy of public relations -- Deliberative democracy and public relations -- Public relations and the public sphere -- Public relations and globalisation -- Public relations as an occupational field : the professional project -- Race and class in/and public relations -- Feminist public relations : performativity, black feminism, postfeminism -- Ethics, public relations and society -- Conclusion : public relations beyond the organisation. 
588 0 |a Print version record. 
520 |a This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK. 
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