Unpacking E-commerce Business Models, Trends and Policies

As digital transformation has accelerated, the e-commerce landscape has become increasingly dynamic. New players have emerged at the same time that established actors have taken on new roles; some barriers to e-commerce at the firm, individual and country levels have been overcome, while other barri...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: OECD
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Paris : OECD Publishing, 2019.
Temas:
Science and Technology.
Business.
Commerce.
Affaires.
business (commercial function)
Business
Commerce
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Intro
  • Foreword
  • Acknowledgements
  • Table of Contents
  • Abbreviations and Acronyms
  • Executive Summary
  • Chapter 1. Understanding e-commerce
  • What is e-commerce?
  • 1.1. Defining e-commerce
  • Measuring e-commerce
  • A wide range of policy areas impact e-commerce
  • Consumer policy
  • Taxation
  • Competition
  • Cross-border trade
  • Environment
  • Key areas for policy action
  • Notes
  • References
  • Chapter 2. Tracking E-Commerce Trends
  • Broad e-commerce trends
  • B2B transactions dominate the e-commerce landscape, but B2C is on the rise
  • 2.1. Value of e-commerce in the US and EU28 by sector, 2016
  • 2.2. E-commerce intensity by sector, 2017
  • 2.3. Growth in EU28 e-commerce B2C- vs. B2B-intensive sectors, 2010-17
  • Mobile e-commerce and alternative payment methods are increasing in importance
  • E-commerce trends: A firm perspective
  • 2.1. Defining sellers in the e-commerce ecosystem
  • Firms increasingly participate in e-commerce, with large variations across countries and by firm size
  • 2.4. Firm participation in e-commerce by size, 2017
  • 2.5. E-commerce intensity, 2017
  • 2.2. Comparison of e-commerce participation and turnover contribution suggests mixed business models and rising e-commerce intensity at the firm level
  • 2.6. Firm participation and e-commerce turnover by size class, 2008-17
  • 2.7. E-commerce engagement in web sales and EDI by firm size, 2010-17
  • 2.8. Sales channels and B2C sales by sector, 2012-17
  • Factors that influence firms' participation in e-commerce
  • 2.9. Obstacles to selling on the web cited by firms, 2015
  • 2.10. Problems that EU28 firms expect if they were to sell products online, 2015
  • 2.11. Difficulties that EU28 firms encountered when selling to other European countries, 2014
  • 2.12. Difficulties experienced when making web sales to other EU countries, 2016
  • E-commerce trends: A consumer perspective
  • Consumer participation is rising, but varies by age, gender, income and education
  • 2.13. Individuals who participated in e-commerce by age and gender, 2018
  • 2.14. Individuals who participated in e-commerce by household income and educational level, 2018
  • 2.15. Broadband access and participation in e-commerce by rural and urban areas, 2018
  • What consumer are buying online is changing, with clothing, footwear and sporting goods in high demand
  • Convenience, price and availability explain why many individuals participate in e-commerce, but certain impediments persist
  • 2.3. Tapping into new data sources: BBVA credit card data
  • 2.16. Domestic online credit card expenditure in Spain by product category, 2016
  • 2.17. Reasons for not shopping online, 2017
  • Cross-border e-commerce trends
  • B2C e-commerce is essential for SME exports and has spurred the rise of the Chinese market for e-commerce

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