Re-Presentation Policies of the Fashion Industry Discourse, Apparatus and Power.

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mouratidou, Eleni
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Newark : John Wiley & Sons, Incorporated, 2020.
Temas:
Clothing trade > Social aspects.
Luxuries > Social aspects.
Produits de luxe > Aspect social.
Clothing trade > Social aspects
Luxuries > Social aspects
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Title Page
  • Copyright Page
  • Contents
  • Introduction
  • Part 1 Re-presentations and Artifices
  • Introduction to Part 1
  • Chapter 1 Re-presentation as a Form of Artistic and Cultural Legitimization
  • 1.1. The work of art and its reproducibility at the service of the fashion industry
  • 1.1.1. Culturization of the purse, and portability of the work of art
  • 1.1.2. The purse as an apparatus for commercial and artistic mediation
  • 1.2. Book publishing at the service of the fashion brand's cultural value
  • 1.2.1. A book as beautiful as a trunk (Louis Vuitton)
  • 1.2.2. Literary praise for luxury goods
  • 1.3. The popularity of fashion accessories
  • 1.3.1. The value of a luxury item through the club model
  • 1.4. The exhibited advertising poster
  • 1.4.1. Self-referential legitimations
  • 1.4.2. Bricolage and illusion: advertising the advertising
  • 1.5. The advertising poster as a testimonial discourse
  • 1.5.1. The caption as a thematic and generic engagement
  • 1.5.2. The presentation of the ready-to-wear collection as an event
  • Chapter 2 Investing Symbolically in the Museum, Transforming the Store: Re-presentation as an Iterative Event
  • 2.1. From the boutique to heritage enhancement sites
  • 2.1.1. The place where the brand's heritage is developed: the advertiser's dual entity
  • 2.1.2. Patrimonialization and unadvertization: from forms to formats
  • 2.2. The museum exhibition: a communicational pretext
  • 2.2.1. Staging a symbolic distribution: from the discontinuous to the continuous
  • 2.2.2. The image of a work of art: symbolic distribution and artification
  • 2.3. Distribution of marketable goods and contemporary art: the full and the void
  • 2.3.1. Cultural missions and department stores
  • 2.3.2. From cultural mediations to market mediations (and vice versa)
  • 2.3.3. In praise of the void and the worship of merchandise
  • Part 2 Re-presentations and Forms of Life: The Religious and the Political
  • Introduction to Part 2
  • Chapter 3 Re-presentation as a Cult Form
  • 3.1. Biblical stories and media advertising: fashion and (divine) grace
  • 3.1.1. Farmers, a storm and a boat: the biblical story of Noah's Ark
  • 3.1.2. The Gucci actant: from ready-to-wear to ready-to-save
  • 3.2. Biblical stories and media advertising: fashion and adoration
  • 3.2.1. Advertising idolatry
  • 3.2.2. From product name to brand signature
  • 3.2.3. Actualization and ostentation of Dior's semiotic and religious capital
  • 3.3. From places dedicated to Christian worship to places dedicated to fashion worship
  • 3.3.1. From the Hospice des Incurables to the Balenciaga showroom
  • 3.3.2. Profanation of the sacred, sacralization of the lay public
  • 3.3.3. Apparatus
  • Relic
  • 3.3.4. Materiality, cult value and transparency
  • Chapter 4 Re-presentation as a Rewriting of Politics
  • 4.1. The pretension of politics and its market value

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