Managing Customer Experiences in an Omnichannel World Melody of Online and Offline Environments in the Customer Journey.

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Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dirsehan, Taşkın
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley : Emerald Publishing Limited, 2020.
Temas:
Consumer behavior.
Marketing > Technological innovations.
Consommateurs > Comportement.
Marketing > Innovations.
Sales & marketing management.
Business & Economics > Marketing > General.
Consumer behavior
Marketing > Technological innovations
Acceso en línea:Texto completo
Descripción
Sumario:Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.
Notas:Description based upon print version of record.
1.3. Crosschannel Marketing. In crosschannel marketing, enterprises sell their products or services through many (but not all possible) channels (Beck & Rygl, 2015, p. 175). It differs from multichannel marketing in terms of triggering channel interaction.
Descripción Física:1 online resource (343 p.)
ISBN:9781800433885
1800433883

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