Stand Out! : Building Brilliant Brands For The World We Live In.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McGurk, Brian
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Business Expert Press, 2020.
Temas:
Branding (Marketing)
Internet marketing.
Advertising > Brand name products.
Marketing channels.
Stratégie de marque.
Marketing sur Internet.
Produits de marque > Publicité.
Circuits de distribution.
branding.
Advertising > Brand name products
Internet marketing
Marketing channels
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. The origin and nature of branding. Where did branding come from? ; What's the buzz? ; The nature of branding
  • 2. What are you thinking? Who do we think of? ; Can we or can't we? Will we or won't we? ; Who do you think you are? ; What do you think you're worth?
  • 3 Building brilliant brands. The How- to from the get-go ; Brand transformation is a structured process ; A word about money ; Mandatory modern marketing media ; Living the brand experience ; Putting design in its rightful place ; Doing branding in the digital age ; How do you know they get it? ; Tools of the trade
  • Research and insights ; Tools of the trade
  • Creativity and innovation ; Building a brilliant brand book ; Building a brilliant website
  • 4. Branding in the world we live in ; The age of dynamism ; 1Brand experience
  • A two-way commercial force ; Be a brand expeditionary ; Aspiration and inspiration
  • The importanceof purpose ; The power of branding
  • Magnetism or hypnotism? ; From nations to destinations
  • The branding of places
  • 5. A final thought: the beauty of branding ; The beauty of branding is not skin deep.

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