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00000cam a2200000Mi 4500 |
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EBOOKCENTRAL_on1223092802 |
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OCoLC |
| 005 |
20240329122006.0 |
| 006 |
m o d |
| 007 |
cr cnu---unuuu |
| 008 |
201121s2020 nyu o ||| 0 eng d |
| 040 |
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|a EBLCP
|b eng
|e rda
|c EBLCP
|d YDX
|d N$T
|d OCLCO
|d OCLCF
|d K6U
|d YDX
|d OCLCO
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|d OCLCQ
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| 019 |
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|a 1198019202
|a 1268300079
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| 020 |
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|a 9781951527532
|q electronic book
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| 020 |
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|a 1951527534
|q electronic book
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1 |
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|a AU@
|b 000069468533
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|a (OCoLC)1223092802
|z (OCoLC)1198019202
|z (OCoLC)1268300079
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| 050 |
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4 |
|a HF5415.1265
|b .M34 2020
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| 082 |
0 |
4 |
|a 658.8/27
|2 23
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a McGurk, Brian.
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| 245 |
1 |
0 |
|a Stand Out! :
|b Building Brilliant Brands For The World We Live In.
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| 260 |
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|a New York :
|b Business Expert Press,
|c 2020.
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| 300 |
|
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|a 1 online resource (163 p.).
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 505 |
0 |
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|a 1. The origin and nature of branding. Where did branding come from? ; What's the buzz? ; The nature of branding -- 2. What are you thinking? Who do we think of? ; Can we or can't we? Will we or won't we? ; Who do you think you are? ; What do you think you're worth? -- 3 Building brilliant brands. The How- to from the get-go ; Brand transformation is a structured process ; A word about money ; Mandatory modern marketing media ; Living the brand experience ; Putting design in its rightful place ; Doing branding in the digital age ; How do you know they get it? ; Tools of the trade -- Research and insights ; Tools of the trade -- Creativity and innovation ; Building a brilliant brand book ; Building a brilliant website -- 4. Branding in the world we live in ; The age of dynamism ; 1Brand experience -- A two-way commercial force ; Be a brand expeditionary ; Aspiration and inspiration -- The importanceof purpose ; The power of branding -- Magnetism or hypnotism? ; From nations to destinations -- The branding of places -- 5. A final thought: the beauty of branding ; The beauty of branding is not skin deep.
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
|
0 |
|a Branding (Marketing)
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| 650 |
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0 |
|a Internet marketing.
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| 650 |
|
0 |
|a Advertising
|x Brand name products.
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| 650 |
|
0 |
|a Marketing channels.
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| 650 |
|
6 |
|a Stratégie de marque.
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| 650 |
|
6 |
|a Marketing sur Internet.
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| 650 |
|
6 |
|a Produits de marque
|x Publicité.
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| 650 |
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6 |
|a Circuits de distribution.
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| 650 |
|
7 |
|a branding.
|2 aat
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| 650 |
|
7 |
|a Advertising
|x Brand name products
|2 fast
|
| 650 |
|
7 |
|a Branding (Marketing)
|2 fast
|
| 650 |
|
7 |
|a Internet marketing
|2 fast
|
| 650 |
|
7 |
|a Marketing channels
|2 fast
|
| 776 |
0 |
8 |
|i Print version:
|a McGurk, Brian
|t Stand Out! : Building Brilliant Brands For The World We Live In
|d New York : Business Expert Press,c2020
|z 9781951527525
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6356183
|z Texto completo
|
| 938 |
|
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|a ProQuest Ebook Central
|b EBLB
|n EBL6356183
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 16982482
|
| 938 |
|
|
|a EBSCOhost
|b EBSC
|n 2632349
|
| 994 |
|
|
|a 92
|b IZTAP
|
