|
|
|
|
| LEADER |
00000cam a2200000Mu 4500 |
| 001 |
EBOOKCENTRAL_on1206402527 |
| 003 |
OCoLC |
| 005 |
20240329122006.0 |
| 006 |
m o d |
| 007 |
cr ||||||||||| |
| 008 |
201114s2020 xx o ||| 0 eng d |
| 040 |
|
|
|a EBLCP
|b eng
|c EBLCP
|d YDX
|d EBLCP
|d OCLCQ
|d REDDC
|d OCLCO
|d OCLCL
|
| 019 |
|
|
|a 1206371933
|
| 020 |
|
|
|a 9781000327243
|
| 020 |
|
|
|a 1000327248
|
| 020 |
|
|
|z 0367685248
|
| 020 |
|
|
|z 9780367685249
|
| 035 |
|
|
|a (OCoLC)1206402527
|z (OCoLC)1206371933
|
| 050 |
|
4 |
|a HF5415.153
|b .K346 2021
|
| 082 |
0 |
4 |
|a 658.575
|
| 049 |
|
|
|a UAMI
|
| 100 |
1 |
|
|a Kahn, Kenneth B.
|
| 245 |
1 |
0 |
|a Innovation and New Product Planning
|h [electronic resource].
|
| 260 |
|
|
|a Milton :
|b Taylor & Francis Group,
|c 2020.
|
| 300 |
|
|
|a 1 online resource (271 p.)
|
| 500 |
|
|
|a Description based upon print version of record.
|
| 505 |
0 |
|
|a Cover -- Half Title -- Title Page -- Copyright Page -- Table of contents -- Preface -- Part Titles and Overviews -- Part I Product Planning at the Business Unit Level -- 1 Innovation and Product Planning -- Definition of Product Planning -- Roles of Product Planning -- Product, Service, or Both -- What Is a Product? -- Defining Product by the Nature of Innovation -- Defining Product by the Nature of Market Demand -- Defining Product by the Company's Internal Perspective -- Defining What Is Meant by "New Product" -- The Growing Emphasis on Innovation and Product Planning
|
| 505 |
8 |
|
|a Why Are Innovation and Product Planning Difficult? -- Discussion Questions -- Case Discussion for Chapter 1 -- References -- 2 Culture and People -- Department Responsibilities -- Organizational Culture -- Interdepartmental Integration -- Organizational Structure -- Team Types -- Distinguishing the Core Team, Ad Hoc Team, and Extended Team -- Team Roles -- Factors for Team Effectiveness -- Discussion Questions -- Case Discussion for Chapter 2 -- References -- 3 Product Planning Strategy and Process -- The Strategic Planning Process -- New Product Strategy -- The Product Development Process
|
| 505 |
8 |
|
|a Implementing a Product Development Process -- Evaluating the Product Development Process -- Initiatives to Reduce Cost or Time -- Discussion Questions -- Case Discussion for Chapter 3 -- References -- Part II The Front End of Innovation -- 4 Opportunity Identification and MARKET Planning -- Overview of Opportunity Identification -- Sources of Opportunity -- Segmentation of the Market and Technology -- Market Segmentation -- Empirical Methods for Market Segmentation: Similarity and Dissimilarity Analyses -- Technology Segmentation -- The Product Innovation Charter -- Screening the PIC
|
| 505 |
8 |
|
|a Sample Market-Related Criteria -- Sample Technology-Related Criteria -- Overview of Market Planning -- The Situation Analysis -- Industry Analysis -- Considering Other Factors -- Competitor Analysis -- Identifying Competitors -- Assessing Competitor Abilities -- Company Analysis -- Customer Analysis -- Sales Analysis -- Marketing Mix Activities -- Key Product Issues -- Key Distribution Issues -- Key Promotion Issues -- Key Pricing Issues -- Estimating a Marketing Budget -- Discussion Questions -- Case Discussion for Chapter 4 -- References -- 5 Concept Generation -- The Product Concept Statement
|
| 505 |
8 |
|
|a Concept Generation Techniques -- Needs Assessment -- Scenario Analysis -- Group Creativity -- Attribute Analysis -- Determinant Gap Analysis -- Perceptual Gap Analysis -- Relationship Analysis -- Two-Dimensional Matrix -- Morphological Analysis -- Conjoint Analysis (Trade-Off Analysis) -- Lateral Search -- Creativity -- Discussion Questions -- Case Discussion for Chapter 5 -- References -- 6 Concept Evaluation -- Product Innovation Charter Review -- Concept Testing -- Scoring Models -- Snake Plots -- Financial Analysis -- ATAR Model -- Applying the ATAR Model to Other Business Contexts
|
| 590 |
|
|
|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
| 650 |
|
0 |
|a New products.
|
| 700 |
1 |
|
|a Mohan, Mayoor.
|
| 758 |
|
|
|i has work:
|a Innovation and new product planning (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFWWXKYrTGVFr6BMWdB8wd
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Kahn, Kenneth B.
|t Innovation and New Product Planning
|d Milton : Taylor & Francis Group,c2020
|z 9780367457884
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6388704
|z Texto completo
|
| 938 |
|
|
|a ProQuest Ebook Central
|b EBLB
|n EBL6388704
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 301734721
|
| 994 |
|
|
|a 92
|b IZTAP
|
