Cargando…
Design : a business case : thinking, leading, and managing by design /
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Business Expert Press,
2020.
|
| Edición: | First edition. |
| Colección: | Portfolio and project management.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover
- Design: A Business Case: Thinking, Leading, and Managing by Design
- Contents
- Foreword
- Introduction
- PART 1
- What Is Design Management?
- The Three Phases of Design and Design Management
- PART 2
- Why Design Management Now?
- Four Theses on Design's Unsuccessful Penetration
- The Ambidexterity and Ambiguity of Design
- Disciplines and Attitudes
- What Designers Want To Do ...
- Design Historically Lacks Business Orientation
- How Much Do Designers Care about Business?
- How Much Do Companies Know about Themselves?
- How Do Companies and Managers Articulate Their Needs for Design?
- Tim Brown
- Alexander Osterwalder
- The Designence Model
- Bridge
- PART 3
- The Most Imminent Challenges of Management
- Innovation
- Human Capital
- Digital and Technological Capabilities
- Competitive Advantage
- Bridge
- PART 4
- What Happens When Design Excellence Is Added to Strategy?
- Design Thinking in Practice
- Design Management in Practice
- What Happens When Design Excellence Is Added to Strategies for the Five Areas?
- Innovation Strategies: How Design Excellence Contributes to Foster Innovation
- Human Resources Strategies: How Design Excellence Helps Harvesting from Investments in Human Capital
- Digitization Strategies: How Design Excellence Helps Build Meaningful Digital and Technological Experiences
- Strategies for Competitive Advantage: How Design Excellence Helps Your Organization Strengthen Its Competitiveness
- Improving Customer Experiences through Design Excellence
- Design as Making Your Business Tangible
- PART 5
- Design Management Excellence
- Mapping Design in Organizations as Aesthetics in Organization Theory
- Design Thinking in Business Education
- "Dancing with Hierarchies" (Mary Parker Follett 1868 to 1933)
- Building the Convergence between Design Leadership and Design Management
- Crucial Difference # 1
- Crucial Difference # 2
- Crucial Difference # 3
- Crucial Difference # 4
- PART 6
- From Design Excellence to Designas Core Competency
- Strategic Intent and Design Governance
- Building Design Capacity
- Capacity Building in Organizations
- Capacity Building in Strategic Design as Sensemaking
- Capacity Building for Behavioral Change
- Design Ability for Systemic Thinking
- The Primacy of Purpose
- Designers' Skills and Role
- Designers' Skills as Driver of Management Value
- Strategic Designers' Role as the Future Agents for Change
- Inspire, Humanize, Experience
- PART 7
- Service Design: A Bridge to Cross
- Service Design for Redesign of a Territory: A Story from Real Life
- On Skills and Competences
- On Embedding Design in Organizations
- On Design and Design Leadership
- On Prototyping and Bodily Intelligence
- On User Centricity
- On Design, Design Management, and Design Thinking
- PART 8
- Final Reflections from the Authors