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Trust agents using the web to build influence, improve reputation, and earn trust /
"In 2009, Brogan and Smith released their bestseller Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. In the ten years since, companies have saturated social media channels with low quality content, and businesses have seen minimal results from social media ef...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons, Inc.,
2020.
|
| Edición: | 10th anniversary edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_on1203959646 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 200512s2020 nju fo 001 0 eng d | ||
| 010 | |a 2020021833 | ||
| 040 | |a UKAHL |b eng |e rda |c UKAHL |d YDX |d EBLCP |d VT2 |d OCLCO |d OCLCF |d UKAHL |d OCLCO |d REDDC |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 1164120024 |a 1164496273 | ||
| 020 | |a 9781119665991 |z 9781119665960 (hbk.) |q (e-book) | ||
| 020 | |a 111966599X | ||
| 020 | |z 9781119666011 (ePub ebook) | ||
| 020 | |z 9781119665991 (PDF ebook) | ||
| 020 | |z 1119665965 | ||
| 035 | |a (OCoLC)1203959646 |z (OCoLC)1164120024 |z (OCoLC)1164496273 | ||
| 050 | 4 | |a HF5415.1265 |b .B764 2020 | |
| 082 | 0 | 4 | |a 658.872 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Brogan, Chris, |e author. | |
| 245 | 1 | 0 | |a Trust agents |b using the web to build influence, improve reputation, and earn trust / |c Chris Brogan and Julien Smith. |
| 250 | |a 10th anniversary edition. | ||
| 264 | 1 | |a Hoboken : |b John Wiley & Sons, Inc., |c 2020. | |
| 300 | |a 1 online resource | ||
| 505 | 0 | |a Trust, Social Capital, and Media -- Make Your Own Game -- One of Us -- The Archimedes Effect -- Agent Zero -- Human Artist -- Build an Army -- The Trust Agent -- What's Next. | |
| 520 | |a "In 2009, Brogan and Smith released their bestseller Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. In the ten years since, companies have saturated social media channels with low quality content, and businesses have seen minimal results from social media efforts. Social media platforms have, however, also been used to effect powerful change. This 10th anniversary edition of Trust Agents will help companies get back on track in their efforts to build reputation, attention, and trust. It will feature revised content and supplemental materials to show leaders how to capture their audience's attention, speak to specific groups, and harness human ingenuity in an age of automation"-- |c Provided by publisher. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Online social networks |x Economic aspects. | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Réseaux sociaux (Internet) |x Aspect économique. | |
| 650 | 6 | |a Médias sociaux |x Aspect économique. | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Social media |x Economic aspects |2 fast | |
| 700 | 1 | |a Smith, Julien, |e author. | |
| 758 | |i has work: |a Trust agents (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFWRXpT9mqMkgmGMxcrcyd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |c Original |z 1119665965 |z 9781119665960 |w (OCoLC)1119117550 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6247785 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH36900084 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH36900083 | ||
| 938 | |a YBP Library Services |b YANK |n 16834092 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6247785 | ||
| 994 | |a 92 |b IZTAP | ||