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The business of choice : how human instinct influences everyone's decisions /
In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own ma...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing Limited,
2020.
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| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
| Sumario: | In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies. |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (307 p.) |
| ISBN: | 9781839820700 1839820705 9781839820724 1839820721 |