Advertising at war : business, consumers, and government in the 1940s /

Mostrar otras versiones (2)

'Advertising at War' challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry....

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Stole, Inger L.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Urbana : University of Illinois Press, [2012]
Colección:History of communication.
Temas:
Advertising Council > History.
Advertising Council
1900-1999
Advertising > United States > History > 20th century.
World War, 1939-1945 > United States > Propaganda.
Corporations > Public relations > United States > History > 20th century.
Guerre mondiale, 1939-1945 > États-Unis > Propagande.
Sociétés > Relations publiques > États-Unis > Histoire > 20e siècle.
HISTORY > Military > World War II.
LANGUAGE ARTS & DISCIPLINES > Communication Studies.
Advertising
Corporations > Public relations
Propaganda
United States > History > 1933-1945.
États-Unis > Histoire > 1933-1945.
United States
Electronic book.
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Prelude to war
  • Advertising navigates the defense economy
  • The initial year of the Advertising Council
  • The consumer movement's return
  • Advertising, Washington, and the renamed War Advertising Council
  • The increasing role of the War Advertising Council
  • Peace and the reconversion of the Advertising Council.

Ejemplares similares