Advertising at war : business, consumers, and government in the 1940s /

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'Advertising at War' challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry....

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Stole, Inger L.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Urbana : University of Illinois Press, [2012]
Colección:History of communication.
Temas:
Advertising Council > History.
Advertising Council
1900-1999
Advertising > United States > History > 20th century.
World War, 1939-1945 > United States > Propaganda.
Corporations > Public relations > United States > History > 20th century.
Guerre mondiale, 1939-1945 > États-Unis > Propagande.
Sociétés > Relations publiques > États-Unis > Histoire > 20e siècle.
HISTORY > Military > World War II.
LANGUAGE ARTS & DISCIPLINES > Communication Studies.
Advertising
Corporations > Public relations
Propaganda
United States > History > 1933-1945.
États-Unis > Histoire > 1933-1945.
United States
Electronic book.
History
Acceso en línea:Texto completo

MARC

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100 1 |a Stole, Inger L. 
245 1 0 |a Advertising at war :  |b business, consumers, and government in the 1940s /  |c Inger L. Stole. 
264 1 |a Urbana :  |b University of Illinois Press,  |c [2012] 
300 |a 1 online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a data file  |2 rda 
490 1 |a The history of communication 
504 |a Includes bibliographical references and index. 
505 0 |a Prelude to war -- Advertising navigates the defense economy -- The initial year of the Advertising Council -- The consumer movement's return -- Advertising, Washington, and the renamed War Advertising Council -- The increasing role of the War Advertising Council -- Peace and the reconversion of the Advertising Council. 
588 |a Description based on print version record. 
520 8 |a 'Advertising at War' challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930's, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. 
546 |a English. 
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610 2 7 |a Advertising Council  |2 fast 
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650 0 |a World War, 1939-1945  |z United States  |x Propaganda. 
650 0 |a Corporations  |x Public relations  |z United States  |x History  |y 20th century. 
651 0 |a United States  |x History  |y 1933-1945. 
650 6 |a Guerre mondiale, 1939-1945  |z États-Unis  |x Propagande. 
650 6 |a Sociétés  |x Relations publiques  |z États-Unis  |x Histoire  |y 20e siècle. 
651 6 |a États-Unis  |x Histoire  |y 1933-1945. 
650 7 |a HISTORY  |x Military  |x World War II.  |2 bisacsh 
650 7 |a LANGUAGE ARTS & DISCIPLINES  |x Communication Studies.  |2 bisacsh 
650 7 |a Advertising  |2 fast 
650 7 |a Corporations  |x Public relations  |2 fast 
650 7 |a Propaganda  |2 fast 
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648 7 |a 1900-1999  |2 fast 
655 0 |a Electronic book. 
655 7 |a History  |2 fast 
758 |i has work:  |a Advertising at war (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCFxR6BYxTQgjGWDQHCVmbd  |4 https://id.oclc.org/worldcat/ontology/hasWork 
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830 0 |a History of communication. 
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